The article identifies main problems of the cluster approach, which is quite widespread in countries with developed economies. It is proved that the experience of industrial potential development proves effectiveness of cluster approaches in the process of improving competitiveness of industrial enterprises within a particular region or industry. Methods of business diversification and formation of a diversified product portfolio of the enterprise are revealed. The problems of increasing competitiveness of domestic industrial production, which is in the plane of the cluster approach are considered. Analyzing foreign and domestic scientists’ opinions to form optimization areas of the industrial enterprise, main directions regarding optimization methods are proposed. It is concluded that in modern conditions, each of the proposed concepts of optimization has its own advantages and disadvantages. To improve the efficiency of this process, they should be combined and optimised within the framework of such an integration approach.

In article problems and questions of acceleration of growth of national economy, factors on ensuring increase of really located income of citizens of the country, decrease in level of poverty, realization of achievements of scientific and technical progress (the fourth industrial (industrial) revolution), implementation of some national projects are considered.

Currently, there is a need to focus on market demand, the needs and requirements of the consumer in the scientific, technical, industrial and marketing activities of the enterprise. The article substantiates the use of marketing activities as a way to improve the efficiency of the enterprise.

The subject of the research is the problems of improving the efficiency of the printing services market. The article describes the current problems of the development of the market of printing services, the main directions of development of the printing services market in Russia and abroad are presented.

The article analyzes the problem ofBrexit in the context of the unstable economic situation in the UK and the aggravation of its relations with the EU. The variants of Brexit and, in particular, its hard version are considered.

The article analyzes the degree of institutional and economic readiness of the Russian aggregate manufacturer to the transition to a new technological concept of the organization of the production process. The strengths and weaknesses of the Russian economy as a participant in the expected competitive processes in the field of global innovation are identified.

The social orientation of banks activities determines the priorities for their development. The author reviews key characteristics of banking products and services, which determine their social orientation, and also offers a system of comprehensive assessment of the quality of banking products and services for society.

The article gives a definition of marketing in the Internet, taking into account the specific behavior of the Internet users. Discusses in detail the methods of communication with consumers on the Internet.

Results of the empirical research of resort’s «Big Yalta» state and its perception by tourists and citizens are represented in the article. Based on the research findings, the program of this resort’s promotion is brought out and the recommendations for its further development are given. The purpose of this article is to identify the resort’s problems and development prospects to change its image perception among target audience. The article used general scientific methods: analysis, synthesis, online survey, association method.

Strengthening of market rivalry and increasing pressure from both existing and potential competitors requires close attention of managers to the competitive potential of the enterprise. It leads to the actualization of the issues of representative assessment of business competitiveness. A particularly difficult question of assessing the competitive position is for small businesses because they have limited resources available, it makes necessary the formation of this methodology jf competitive assessment, which would allow to identify the competitive position of the enterprise without excessive additional costs. The article deals with the method of rapid assessment of business competitiveness, which allows on to determine the competitive potential of an economic entity the basis of comparative analysis of the main financial and market indicators.

The article presents the methodological basis for solving the problems of improving the efficiency of nuclear power organizations. The management organization principles of the material and technical support system on the basis of identification and analysis macro - and micrologistic system factors that have a significant impact on the implementation of this business process are described.

The article examines the compliance of the CSR principles of the steel industry leaders in Russia with the principles of the UN Global Compact and the National standard GOST R ISO 26000-2012.

The article substantiates the importance and significance of aspects related to the analysis of the internal and external environment of sports facilities. In a market economy, a favorable financial condition is the key to the survival, stability and competitiveness of the enterprise. The author considers the tasks to justify the timely analysis of the current state of the sports complex, as well as recommendations for improving the management of the sports facility in a competitive environment.

With the improvement of technologies it has become possible to develop online commerce and due to this development, electronic money and electronic payment systems have been emerged. The article presents a general scheme of opportunities of working in the most popular electronic payment systems in Russia, the conditions and methods of identification, and also identifying the latest technologies and the existing level of security in electronic payment systems.

The article substantiates the leading role of digitalization in creating conditions for increasing the competitiveness of enterprises of the Russian chemical complex. A three tier system of digitalization indicators is given: for individual enterprises, the industry and the economy as a whole, as well as the corresponding effects. The functions and relationships of the proposed organizational and economic mechanism for managing the digitization of the chemical industry are described. As organizational and economic impacts, the developed mechanism includes decisions on the adjustment of investment programs; participation in the formation of state tasks for educational institutions; identifying priorities for developers of solutions in the field of digitalization and the choice of strategies for disseminating the results of intellectual activity and a number of others.

This article is devoted to the analysis of social networks as instrument of customer acquisition for business. During work the relevance of the considered problem was revealed, works of various authors of rather this subject are studied, the concept of social networks is investigated, their main advantages in the sphere of involvement of clients are revealed, the analysis of the statistical data characterizing popularity of social networks is carried out, the main spheres of business to which clients by means of social networks and also the main ways used at the same time are attracted are revealed. In the conclusion the recommendations submitted on increase in efficiency of use of social networks for increase in the customer base are made.

Flywheel of development of economic evolution of society is steadily swinging. The next coil of such development was the digitalization of the economy, which determines the relevance of the chosen theme. According to the author, who has affected all market participants, including entrepreneurial structures, digitization significantly transforms them, increasing the competitiveness of the latter. In connection with this there is a need to clarify how digitization transforms the enterprise. The purpose of writing the article is to consider digitization of entrepreneurial structures as a basis for their competitiveness. The subject of the research is digitization. The methodology is based on the logical and systemic approaches, the methods of comparative and system analysis are used to solve individual problems. The research conducted by the author has shown that the strategies of digital transformation should be subject to constant reassessment, which evaluates both the initial assumptions and progress in transformation to date. However, it should be noted that existing scientific approaches consider certain aspects of the investigated issues, consideration of problems of the general influence of tendencies of the digital economy on practical activity of entrepreneurial structures in Have not received the proper theoretical justification and practical solution at present. This article will be interesting for researchers in the field of entrepreneurship, studying the development of entrepreneurship in the conditions of digitalization of the economy.

The article is devoted to the problems of tax regulation of attracting foreign tourists to the Russian Federation. Analyzes the current procedure for applying the Tax free system in Russia in comparison with foreign practice. Proposals are given to improve the VAT refund system by combining with the labeling of goods, which will not only develop inbound tourism, but also strengthen state control over the circulation of goods in order to increase tax collection.

In new economic realities the effective model of organizations finance management considering the interests of the state, financial and credit sphere, shareholders and workers is necessary. Modern financial management has to promote improving competitiveness of the organizations, their financial stability and investment attractiveness.

A retrospective analysis of the definition of the term «innovative infrastructure» was carried out. Two conceptual approaches to defining the definition of «innovation infrastructure» - activity and component ones, focusing on various inalienable characteristics of the term under consideration are formalized. The thesis is substantiated that in the context of the digital economy the term «innovation infrastructure» requires rethinking and clarification. In the context of the deep integration of digital and cloud technologies in the structure and functions of the information subsystem of the innovation infrastructure, significant changes occur that require analysis and formalization. An introduction to the scientific background of the term «information and communication system» as a component of the innovation infrastructure, which most accurately identifies its informational aspect, taking into account the requirements of modern socio-economic realities, is proposed. There are three main characteristics that distinguish the information and communication system from the traditional information subsystem of the innovation infrastructure: the focus and stability of the interaction of the subjects within the information and communication systems; increasing the value of the ordered information flows and information services as separate elements of the information and communication system; increasing the value of the cognitive structure of social innovation knowledge within regional information and communication systems. As a key component of the information and communication system are considered information flows arising from the interaction of subjects of innovation. It is proposed to typologize all information flows on the basis of directing impact on five main types: production, knowledge, service, organizational and managerial, integration and diffuse. For visualization of the directing influences of information flows, the article presents the author’s model of the structural organization of information flows within the information and communication system. This model is accompanied by information on its basic elements and principles of operation. The main tasks on the problems of innovative development of information and communication systems are given: strengthening state support for the innovation infrastructure in terms of increasing the financing of R & D of industrial enterprises; centralization of management of regional information and communication systems based on the creation of special information centers; increasing the level of development of access technologies for data processing and storage.

The article deals with the issues related to the introduction of innovations in personnel training. The main approaches to the management of processes in the educational space, their impact on the quality of training are presented.

This article analyzes the problems of initiation to a healthy lifestyle of Russian women. Attention is focused on the introduction of an integrated approach to the life of women, which has a positive effect on the fertility and fertility of women living in million cities living in foreign cities. The proposals on the organization of physical culture and sports work are outlined, which, according to the author, will contribute to the greatest involvement of Russian women from 45 years and older to physical activity.

The article describes the evolutionary development of the transition to the new format data management, specification of technical requirements for Analytics and visualization, modernization of the financial infrastructure and on this basis the change of the methodological framework and the information model of the system of corporate governance. It is determined that digitalization is a qualitatively new stage in the development of corporate governance, changes the form of economic and social interaction between agents, defines a new scientific direction of financial management, where information plays the role of a new technology in management.

The article investigates new forms of alternative financing, discusses the concepts and types of crowdfunding. Analyzes the market dynamics of crowdfunding, crowd investing, roudledge. The statistics of the main crowd sites in Russia in comparison with foreign experience is given. The main trends in the development of the industry and the opportunities provided by crowdfunding and platforms are identified.

The formation of an effective commodity policy is the basis for the economic success of the baking industry. Commodity policy is very important because a bread is a commodity of the first necessity and quickly loses its consumer characteristics, so it is necessary to meet the needs of customers in a timely manner and in the proper amount. The author investigates the factors influencing the formation of an effective commodity policy of the enterprises of the baking industry.

The article examines the main criteria and indicators of competitiveness of credit institutions, methods of accounting for innovative banking products and services in the competitiveness of the credit institution, as well as their relationship with the competitiveness of innovation.