The study analyzes the current state and prospects for the development of innovative technologies in corporate sales management. The theoretical foundations of sales management and the impact of technologies such as artificial intelligence, big data analytics, blockchain and IoT are examined. Results support the shift to predictive, data–driven approaches in sales due to the convergence of these technologies. Key implementation challenges are identified, including data security issues and the need for organizational adaptation. Successful integration of these technologies can provide a competitive advantage by improving customer understanding, optimizing processes, and creating new interaction models.

   This study focuses on identifying the place, role, and specific features of enhancing the economic efficiency of implementing and using chatbots in customer experience management.

   The purpose of the study is to summarize the theoretical aspects of chatbot use in managing customer experience and to analyze the methods for assessing the economic efficiency of investments in such technologies.

   The paper presents the concept and characteristics of chatbots and clarifies the variety of chatbot types available to businesses, highlighting the relevance of developing efficiency assessment methods. The strengths and weaknesses of chatbot use, along with opportunities and threats in customer experience management, are identified. The specific features of AI–based chatbots in customer experience management are formulated. The functional differences and the need for chatbot intellectualization are emphasized. Various methodologies for evaluating the effectiveness of chatbot implementation are summarized and compared. The paper conceptually justifies the necessity of considering not only economic efficiency but also the functional and goal–oriented alignment of the technology, which broadens the understanding of comparative analysis approaches for different chatbot configurations and other digital marketing tools.

   This article presents an overview of digital tools that can enhance the productivity of processes in the business environment by reducing labor–intensive operations and more accurate data analysis.

   The subject of the study is the methods of implementing software solutions aimed at automating and robotizing repetitive procedures.

   The work uses a comparative method that allows us to compare different approaches to infrastructure modernization and determine their economic return. The study analyzed scientific publications by Russian authors, as well as studied examples of the implementation of robotic technologies that show a reduction in errors due to the rejection of manual checks. Attention is paid to how organizations adapt their staff structure with the growth of digital information volumes, and employees switch to more complex and intellectual tasks. Emphasis is placed on the relationship between the level of preparation for the project, corporate culture and the results of digital transformation. The results indicate a positive impact of automation on the competitiveness of companies by accelerating operations, reducing costs and improving customer service. The article will be useful for entrepreneurship specialists, management personnel, digital consultants and anyone looking for practical tools to improve the efficiency of business processes.

   The article focuses on aspects that influence the investment behavior of the population in the financial market. Theoretical approaches to the investment behavior of the population, behavioral features are studied. A comparative characteristic of the types of financial instruments for investments of individuals is shown. Statistical data on investment preferences of the population for 2022–2024 are considered. The authors draw a conclusion on the investment behavior of the population in different periods of the economic situation.

   The presented research is devoted to relevant and fundamentally important aspects related to the prospects for sustainable development of Russian business in the context of sanctions restrictions. The research paper describes in sufficient detail the directions and factors of technological transformation of Russian business, analyzes the components of technological independence of small and medium–sized enterprises, and the main directions of government business support. The authors’ study highlights the problems of the development of some sectors of the economy, such as the IT industry,
light industry, and the problems of of small and medium–sized businesses. The data on assistance in project activities by types of activities and branches of the manufacturing industry by the industrial development Fund for 2024 are presented, which contributes to the implementation of the import substitution program, scientific and technological business development through a system of scientific funds, competence centers, technology platforms and increasing the technological sovereignty of the country.

   The article examines the specifics of digital technologies in the context of the development of the trade industry, in particular retail. The emphasis is placed on the fact that in the context of digitalization, the retail market has undergone significant changes, having restructured its methods and approaches to new technological ways. The theoretical part of the paper describes different approaches to understanding the essence of competitiveness in the context of digitalization.

   The purpose of the article is to conduct a comprehensive assessment of the impact of digital technologies on the competitiveness of the retail market.

   In the current conditions of economic development and a large range of goods, it is difficult to maintain a decent level of competitiveness, which requires an in-depth analysis of new assessment methods.

   The subject of the study is digital technologies that can significantly affect retail trade.

   The methods used in the work include theoretical analysis, statistical method, quantitative methods, method of deduction and generalization of the obtained results. The results of the work emphasize the importance and role of digitalization tools such as artificial intelligence, big data, analytics, and the Internet of Things in the implementation of retail strategies. Modern enterprises should pay more attention to this aspect, as technology will help them improve the efficiency, competitiveness and adaptability of their operations.

   The scientific work is devoted to the consideration of management methods of multidisciplinary organizations aimed at adapting to dynamic market conditions. The main attention is paid to the issues of integrating digital technologies, improving internal processes, and improving the efficiency of interaction between departments. The article examines the experience of large international companies such as Amazon, Johnson & Johnson, Alphabet. Diversification, the use of a project approach, and the use of digital tools allow these organizations to achieve strategic goals. The implementation of ERP systems, the practical use of blockchain, the operation of Business Intelligence platforms, and the transition to flexible management models are analyzed. These approaches help to improve the coordination of work and optimize processes. The data show that the combination of network structures with elements of centralized management facilitates the introduction of modern technologies and contributes to an effective response to changes. A significant aspect is the implementation of corporate educational programs, the organization of cross-functional interaction that strengthens professional ties. Scientific articles were used as sources, as well as materials that are publicly available on the Internet. The conclusions of the article emphasize the need to switch to modern management technologies, abandon outdated solutions to ensure the effective operation of multidisciplinary enterprises. The materials of the scientific work are addressed to the heads of companies, experts in the field of corporate governance, scientists studying complex organizational structures.

   The article is devoted to the study of pricing dynamics in the food delivery services sector.

   The relevance of the topic is due to the rapid expansion of services and increased competition among enterprises focused on remote consumer service.

   The novelty of the work lies in the comparative analysis of approaches to flexible pricing proposed by theorists and practitioners, which takes into account logistics, cost structure, audience specifics and digital technologies.

   The study describes the most popular pricing principles: cost–based, competitor–oriented, as well as dynamic algorithms taking into account seasonal demand. The results reflecting the willingness of customers to pay extra while observing short delivery times and maintaining product quality are studied. Particular attention is paid to factors influencing the final price: packaging, partnership model with aggregators, number of ordered dishes, work with loyalty programs. The work aims to systematize the conditions under which delivery becomes cost–effective for the company and convenient for the buyer. To solve the problem, an analysis of literary sources, a comparison of indicators and a comparative method were used. The conclusion reflects findings aimed at optimizing pricing decisions. The article will be useful for entrepreneurs, marketing and logistics specialists, as well as anyone interested in improving the efficiency of cost management and ensuring demand for the ready–made meal delivery service.

   This study attempts to identify the specific features of using event–management and digital marketing tools in the management and efficiency enhancement of projects in the construction industry. These features are based on the integration of functions and the joint organization of project management processes in construction, supported by the influence of these tools. It is noted that event–management and digital marketing offer managers additional opportunities and practical tools for improving approaches to event organization and project management at various stages of the project life cycle. The study emphasizes the importance of combining these tools to maximize both external and internal effects. In line with this, the functions of event–management and digital marketing in project management and efficiency enhancement in the construction sector are discussed. A review of theoretical concepts is provided, based on which a mechanism for applying event–management and digital marketing tools in construction project management and efficiency improvement is developed.

   In the context of rapid changes in the external environment, organizations are faced with the need to effectively manage transformation processes in order to ensure competitiveness and achieve strategic goals. However, existing change management models are often characterized by linearity and lack of proactivity, which limits their effectiveness in a dynamic business environment.

   The subject of research in this paper is the existing models of change management.

   This article aims to solve the problem of the lack of adaptability of existing models by developing a new change management model with a proactive approach. The paper analyzes modern models of change management, identifies their advantages and disadvantages, and examines the problem of linearity and cyclicity of change processes.

   A proactive change management mechanism based on a block structure is proposed as a novelty.

   The results of the study demonstrate that the proposed mechanism significantly increases the effectiveness of change management in the context of the current crisis, contributing to the rapid adaptation of organizations to changing conditions and the achievement of strategic goals.

   In the modern world, where issues of environmental sustainability are becoming increasingly relevant, the field of public catering cannot remain on the sidelines. The huge amount of waste generated by restaurants, cafes, and fast–food businesses has a negative impact on the environment. Environmental responsibility is becoming an integral part of business practices, and consumers are increasingly choosing establishments that demonstrate environmental awareness. This article examines and analyzes the environmental trends that are popular in the field of public catering.

   This article explores the synergy between cultural heritage, entrepreneurship, and technology through the lens of achieving success in museum management. In the modern era, this field is undergoing significant transformations under the influence of digital technologies, business strategies, and new formats for presenting cultural heritage. Against the backdrop of increasing commercialization, the challenge arises of finding and maintaining an optimal balance between preserving historical value, ensuring economic sustainability, and integrating technological innovations. On the one hand, an entrepreneurial approach and digitalization expand museum audiences and make exhibitions more accessible. On the other, there is a risk that educational and cultural missions may be compromised in favor of commercial interests.

   The aim of this study is to analyze the aforementioned synergistic effect, including the impact of successful private initiatives, with a particular focus on the Sergey Dovlatov Apartment Museum.

   The article examines key economic and technological trends and identifies contradictions in the academic literature related to the digitalization and commercialization of museum activities. The findings confirm that integrating cutting–edge technologies and business models into the museum sector not only enhances financial stability but also broadens the socio–cultural influence of museums, making them more accessible and interactive. The author emphasizes the need for interdisciplinary research that considers organizational, economic, technological, and cultural aspects. The materials presented in this study will be useful for professionals in the fields of museum management, cultural policy, entrepreneurship, and for researchers studying the impact of digital technologies on the preservation of cultural heritage.

   At present, despite the existing barriers, challenges and stereotypes that women entrepreneurs face, their role in the economy continues to grow. Today, women’s entrepreneurship is becoming an important part of the overall economic agenda and makes a significant contribution to the concept of sustainable development. The article examines women’s entrepreneurship in the context of small business. The main focus is on statistics reflecting the proportion of women in this sector and analysis of key industries where women’s entrepreneurship is most active. The paper focuses on the factors that contribute to the development of women’s entrepreneurship, and the peculiarities of women’s approach to doing business in comparison with men’s. Special attention is paid to the barriers that women currently face in building their careers and analyzing existing support measures, and the importance of attention and support for women’s entrepreneurship as an element of the modern economy is emphasized.