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Entrepreneur’s Guide

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No 39 (2018)
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6-14 258
Abstract
A special role in ensuring the structural transformation of Russian economy is to be played by the development of innovative relations, subject to the implementation of its systemic regulation, the launch of mechanisms for venture investment of innovations in the national reproduction system, and the improvement of the stimulation of innovative entrepreneurship by the state. The authors analyze the problems and obstacles to the development of economic relations of investing innovation in Russian economy, and offer incentives to strengthen the structure-transforming role of innovations.
15-22 309
Abstract
In the article questions and problems on implementation of the Decree of the Russian President of May 7, 2018 «About the national purposes and strategic problems of development of the Russian Federation for 2024» regarding realization of some priority aspects of the program for development of small and average entrepreneurship and support ofan individual enterprise initiative are considered. The greatest attention is paid to creation of new jobs, preparation and retraining of highly qualified personnel, financing of entrepreneurs and enterprise structures.
23-35 349
Abstract
In the article the analysis of the modern media space from the point of view of opportunities and characteristics of electronic communication and opportunities given by marketing on the worldwide wide area network Internet is provided. The characteristic of Internet advertizing is considered, its features and opportunities for customers and suppliers of marketing services are analyzed. In the article it is shown that use of technologies of the virtual reality allows to move to absolutely new qualitative level of development in different knowledge domains already now.
36-43 235
Abstract
The article describes the current state of the aviation engine industry; its significance is justified both for the domestic industry and for the Russian economy as a whole. The possible ways to develop this industry are determined on the basis of using innovative management approaches. It is shown that the industry development is impossible without improving the quality of created and produced aircraft engines. A model of managing the quality of business processes of engine manufacturing enterprises is proposed. It consists of two main modules that determine the functioning of various information systems and a single data warehouse to support decision making within the framework of a unified system of enterprise quality management. A distinctive feature of this model is the possibility of developing solutions to choose the further usage of advanced technologies described in the European BREF reference books and the domestic reference books of the best available technologies.
44-51 272
Abstract
The article examines the problems associated with the process of making managerial decisions in business organizations. Special attention is paid to the social and psychological aspects of the adoption of an effective managerial decision, the personality characteristics of the leader that influences this process; Some points have been singled out that the modern manager needs to take into account in his activity.
52-66 298
Abstract
The article deals with the conceptual approach to the intensification of the use of rural areas. The author’s systematic study of the problem of intensification of the use of rural areas. Development of the conceptual model of the organization of the use of rural areas. In the process of studying the problem of intensification of the use of rural areas, the methods of monographic and logical analysis were used. The developed model proceeds from the fact that the process of intensification of the use of rural areas has an integral character, taking into account the interaction of different mechanisms of the use of the complex properties of rural areas. In it, in contrast to the traditional approach to territorial and agricultural planning, the category «territory» is replaced by the category «activity», concretized in relation to the territories. Within the framework of the conceptual model of the organization of the use of rural areas, it is stated that the measures to intensify the use of rural areas are designed to solve three interrelated tasks: - full involvement in the turnover of land resources in rural areas through the rationalization of the use of all types of agricultural land; - rational distribution of territorial resources in favor of socio-economic activities; - saving the total time spent on the creation, operation and use of rural resources.
67-75 341
Abstract
The role of biotechnology and biotechnology products in the development of the Russian economy as a whole was determined. A comprehensive model of the interconnection between the life cycles of biotechnologies and biotechnological products, as well as information systems for controlling continuous innovations in biotechnology, was developed. Strategies for the development of biotechnology was proposed.
76-80 274
Abstract
In the article PR-approaches of foreign experts to the popularization of hockey on the example ofNHL are presented. The main directions of PR-activity are presented and the effect of the conducted activities is analyzed.
81-86 640
Abstract
In the article PR-approaches of foreign experts to the popularization of hockey on the example ofNHL are presented. The main directions of PR-activity are presented and the effect of the conducted activities is analyzed.
87-99 685
Abstract
This article is devoted to the formation and development of a favorable entrepreneurial climate. In the context of the issue under consideration, the structural characteristics of the entrepreneurial climate based on the Doing Business rating. The presented research has the task ofdetermining the basic factors that shape the entrepreneurial climate, in this case, in the context of individual countries.
100-107 333
Abstract
The article was based on the theses submitted by the author at the XVI annual conference «Actual Issues of Execution by Credit Organizations of the Requirements of Russian Legislation to Counteract the Legalization (Laundering) of Criminally Obtained Incomes and the Financing of Terrorism» organized by the Association of Russian Banks jointly with the Bank of Russia and the Federal Service for Financial Monitoring.
108-113 290
Abstract
Territorial differentiation and heterogeneity of the Russian regions in terms of innovative development requires the search for ways to improve the relevant investment mechanisms that allow for the implementation of the opportunities for updating technology, financial, managerial and social relationships that carry market innovations. Among these mechanisms of investment of innovations necessary for the innovative development of the RF subjects is venture investment of innovations. To reach a new level of economic development, there is a need for the development of the venture industry in Russia.
114-122 419
Abstract
In the article the main properties and tendencies of the modern information society, its concept are considered. The role of a worldwide wide area network Internet in the modern information society and a chance which it gives for entrepreneurs is considered.
123-142 782
Abstract
A key indicator of the efficiency of the production sector of the enterprise in competitive commodity and financial markets is the weighted average cost of capital involved in the financing of production and non-production costs. The Corporation is equally interested in its high market capitalization and in reduction of the cost of attracted capital. Therefore, the correct assessment of the cost of equity and debt financing, as well as the weighted average cost of capital is the important part of financial management. These assessments currently use the model of the cost of capital assets (CAMP), models, portfolio theory (Markowitz - Torbin - sharp) and also various versions of the model weighted average cost of capital (WACC), for example, R. Hamada. In this article, the authors on the basis of comparison of known approaches particularly highlight the method of estimating the weighted average cost of capital proposed by D. Bezukhov and M. Khalikov. It is adapted to Russian conditions and shows adequate estimates of the cost of capital. However, this method and some other options proposed by the same authors are multi-step and difficult to implement. In order to increase the practical significance of this algorithm, we propose a «one-step» formula that provides for a uniform procedure for calculating the weighted average cost of capital of Russian companies based on a universal formula. On the basis of the proposed formula, the calculation of the weighted average cost of capital of PLC MMC Norilsk Nickel, ALROSA, PLC Severstal, Anglo American PLC, China Shenhua Energy Company, Vale S. A., Rio Tinto Group, Teck Resources Limited, BHP Billiton are given, which convincingly testify to its practical value.
143-150 216
Abstract
The article deals with the issues related to the development of the draft set of measures for the organization of scientific, technical and personnel support of projects for the creation and development of import-substituting industries in the medium and long term. A significant place in the work is given to the recommendations on the formation of scientific and technological priorities of research and development related to the provision of import substitution in selected industries and sectors of industry.
150-157 262
Abstract
Only the presence and intensive development of the transport infrastructure in the Russian Federation, including all existing modes of transport, including road, rail, air, inland water, sea, other modes of transport, can ensure the sustainable development of the country, primarily its economic system, guarantee unimpeded movement of people and goods across Russia.
158-170 245
Abstract
The tourism industry in Russia is not currently a priority sector, forming a significant part of the national GDP. But, according to most experts and scientists, the Russian tourism industry has a great and unused potential, which can be mastered using a cluster approach (through the creation of tourist clusters). Within the framework of the presented article, the main theoretical concepts defining the essence of tourist clusters in the economy are presented, as well as the basic methods for studying the investment attractiveness of both the clusters themselves and the tourism and hospitality spheres in general.
171-177 231
Abstract
The article shows the essence and functions of the competence campaign, the value and types of competencies required for the process of training graduates and methods of its implementation in the learning process. Special attention is paid to the process of forming the competitiveness of graduates of higher educational institutions.
178-189 577
Abstract
The article examines the main principles that determine the order of the psychologist’s activity in the organization. The professional activity of a psychologist is characterized by the concept of an activity approach. The content of the basic normative legal acts that establish the rights and duties of a psychologist is analyzed. The subject of the study are the social relations that arise in the process of organizing the professional activity of a psychologist. Methods of carrying out the work. During the research, the main sources of input data were legislative and regulatory acts, fundamental and applied works ofauthoritative scientists in the field of research. The research is based on theoretical methods of scientific knowledge, in particular, the use of methods of synthesis and deduction, as well as methods of empirical cognition. Conclusions: Based on the conducted analysis of regulatory legal acts, the article concluded that the professional activity of the organization’s psychologist is mainly regulated by the norms of labor and social legislation.
190-195 218
Abstract
The main scientific trend in the development of science in the 21st century has become its interdisciplinary aspect, which leads to an ever greater interpenetration of technical sciences and humanitarian disciplines. Narrow profile specialization becomes more and more uncompetitive, as modern competencies lie in the field of understanding the economic and technological structure as a whole. Economics, management and trade increasingly depend on technological solutions that go beyond that of an auxiliary tools, transforming them into the main means of production.
196-209 385
Abstract
The article deals with the problems ofrisk and the growth of economic security of economic entities and the economy of Russia in the context of the crisis trend under the influence of economic proto nerve market, as well as foreign economic restrictions-sanctions. In order to prevent these negative trends, the author reveals the essence and importance of the Russian business activities to identify and strain the resulting Mile gross socio-economic development of the economic and society. Along with this, the ways of formation of the organization and economic mechanisms to eliminate the risks arising on this basis are considered, along with the wrote additional measures to ensure the economic security of economic entities and life support of citizens.


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ISSN 2073-9885 (Print)
ISSN 2687-136X (Online)