Preview

Entrepreneur’s Guide

Advanced search
Vol 17, No 1 (2024)
View or download the full issue PDF (Russian)

DIGITALIZATION OF THE ECONOMY

9-18 212
Abstract

Industrial digitalization defines global prospects for increasing the efficiency of industrial production systems. Issues of industrial digitalization are accompanied by a number of complex transformation processes and preparatory procedures, the provision of which requires an integrated approach and the development of special algorithms, strategies and supporting mechanisms for industrial digitalization. The article analyzes modern problems and prospects for the development and implementation of an algorithm for the transition of enterprises to industrial digitalization. General factors are identified: limitations of industrial digitalization and prospects for transformation. A generalized algorithm is developed and the mechanisms and approaches to industrial digitalization at the micro level that support its implementation are revealed.

REGIONAL AND INDUSTRY ECONOMY

19-26 209
Abstract

The purpose of the article is to develop analytical approaches and recommendations for adjusting the current system of strategic planning documents indicators developed at the federal level, including in various sectors of statistics, as well as proposals for the implementation of new indicators of strategic planning documents developed at the federal level. The article was written as part of the preparation of the report of the Research Institute of Statistics of Rosstat on the research work «Development of analytical approaches and recommendations for adjusting the current system strategic planning documents indicators developed at the federal level, including in various sectors of statistics» and MVTSK — No. 10 on the topic: «Development of analytical approaches and recommendations to adjust the current system of strategic planning documents indicators developed at the federal level on the example of individual sectors of the social sphere».

27-34 284
Abstract

The activities of automotive dealerships need to be strategically adapted to changing market conditions. The article examines the role played by the automotive industry in the Russian economy, presents an analysis of changes in the structure of new car sales in the period from 2021 to 2023.

The strategic factors that dealerships should consider when choosing a brand are described. The necessity of analyzing the competitive environment is justified, the existing marketing tactics of manufacturers are presented, the importance of the availability of spare parts and opportunities for revenue growth from after sales-service are described. The article emphasizes the need to invest in the reconstruction of dealerships, despite the inevitable financial losses, to ensure the future profitability of the business. The study provides information for players in the Russian automotive industry, helping them to change their strategy for the future development of the company in a changing market environment.

35-41 267
Abstract

The national project in the field of education at the present moment of time is being developed together with the projects aimed at the development of the health care system, housing construction and agriculture. Modern national projects are a tool that aims to achieve the most important goals of state development. The main purpose of writing this paper is to determine the main characteristics of the national project «Education» on the territory of the Russian Federation. The methodological basis of the study is analysis and synthesis, economic< statistical and graphical methods. The result of the study reflects the essence of the national project «Education» in the Russian Federation, defines its key areas and targets, expected results from the implementation. The education system is a unique social institution designed to improve human potential, create new ideas, goals, solve various levels of complexity of tasks — these positions form both the social future and the future of each individual and citizen. In the modern world every person should have humanity, justice, morality, kindness and courtesy, it is the education system that will help to realize and develop these functions.

The National Project «Education» helps to form uniform conditions for education among all territorial subjects of the Russian Federation, helps to introduce new management mechanisms.

The paper also analyzes the main results of the Ministry of Education and Science of the Russian Federation in the implementation of the national project, identifies problems and offers recommendations for their solution.

MANAGEMENT ASPECTS OF ENTREPRENEURSHIP

42-47 227
Abstract

The article considers the current trajectory of strategic management development as a science in the context of dynamically developing markets and external challenges. The use of strategic management tools is crucial in the activities of enterprises, as they provide the basis for identifying, analyzing and responding to external and internal factors and threats. These tools can help companies develop strategies that will allow them to compete effectively in their industry, achieve their goals and stay ahead of their competitors. This article indicates the main areas where strategic management as a science needs to focus its attention, develop research potential, and look for opportunities to implement in the current activities of companies. The methods of analysis of companies’ strategy aimed at identifying, assessing and managing risks that may affect the ability of the organization to achieve its goals, such as SWOT–analysis and ERM, are considered. The methods of forming strategies of economic, industrial and social character to stimulate effective work of the companies’ employees are considered.

48-55 235
Abstract

Overexpenditure of cost and time resources is one of the most significant problems, and cost certainty is one of the key goals of the construction industry in Russia. Using the method of an analytical review of documents, the main problems of the European construction sector that exist in the process of its digital transformation were identified and characterized. Research has shown that the interdisciplinary synergy of BIM (Building Information Model, digital information model), Lean (lean manufacturing) and IPD (Integrated Project Delivery, integrated project execution) can benefit an investment and construction project (ICP) throughout its entire life cycle . However, such a synergetic approach is not currently applied in Russian projects. The article examines the impact of innovative international strategies for implementing COI and examines the obstacles to the implementation of these strategies in Russia.

3 key takeaways:

1) review of COI contracts to achieve the greatest synergy and increase trust between stakeholders;

2) the BIM mandate is important to encourage the use of modern construction methodology in all ISPs in Russia;

3) search for innovative methods of changing traditional thinking about construction.

Consideration of three main ideas will accelerate the implementation of COI in Russia, leading to better results in the short, medium and long term for all stakeholders.

56-62 325
Abstract

In business practice, it is impossible to reassess the role of the personnel motivation and incentive system in a company, since it allows you to smooth out the main conflicts between an employee and an employer, meeting the needs and interests of both sides as much as possible. The importance of this area of management is also due to its close relationship with other areas of work with human resources — adaptation, loyalty and engagement, etc. This article reflects the processes of human resource management in the organization through the use of motivation and incentive tools. The methodological characteristics of motivation and stimulation are given. The forms and means of encouraging employees have been defined. The current approaches and ways of stimulating employees are identified, which are used by modern organizations to increase the efficiency of using human resources and achieve the goals of the organization.

The subject of the research in the article is the tools of human resource management in the organization. The research results are to identify modern ways of motivating and stimulating the work of employees to increase the competitiveness of the organization. The necessity of interconnection of these tools for the effective performance of labor functions by the organization’s personnel, as well as the possibilities and results of their use, is substantiated.

63-71 488
Abstract

The growing interest of business in the use of artificial intelligence is determined by the enormous optimization, analytical, predictive and generative capabilities. A pressing issue in these conditions is determining the features of the use of artificial intelligence in specific tasks, operations and business processes of the company. The article reveals aspects of the use of artificial intelligence to personalize user content in the company’s marketing offers. An analysis of modern research on personalization and the use of artificial intelligence tools in marketing is carried out. A list of areas, tools and operations necessary to personalize a company’s marketing based on artificial intelligence is identified. Based on the results of the study, a list of tasks in the company’s marketing is provided that can be solved by modern artificial intelligence tools.

ECONOMIC THEORY

72-81 178
Abstract

The article examines and analyzes the problems and issues of the dynamics of the country’s economy (GDP) under the influence of external and internal factors and conditions in the second half of the year and in general for 2023. The dynamics of inflation and the value of the key rate of the Central Bank of the Russian Federation, the volatility of the Russian ruble, the real effectiveness of the ruble exchange rate, which reveals the dynamics of exchange rates through the average value of the exchange rates of trading partners. Provides a short list of sanctions imposed in the second half of 2023 by unfriendly countries against Russia, effective measures taken by government agencies and business to ensure the successful functioning of the economy countries in the context of geopolitical tensions and sanctions restrictions.

WORLD ECONOMY AND ENTREPRENEURSHIP

82-100 256
Abstract

The purchase of real estate by foreigners and its full ownership in the Gulf countries has become feasible only recently. The diversification of the economies of oil exporting countries is forcing them to strengthen the role of non–oil sectors, in particular the real estate sector.

A sharp increase in demand for real estate occurred, including two years ago, with the arrival of wealthy Russians on the UAE market, who decided to minimize the risks to their finances by investing in real estate in the Emirates.

At the same time, despite the opening windows of opportunity for foreign investors, according to some experts, the UAE market may be overheated and a bubble, characteristic of fast-growing markets, will form, the further development of which may lead to a market decline.

101-107 185
Abstract

This article defines a methodology for managing and accessing risks, and proposes a method for improving the risk management system. Also examines the specifics of implementing innovative projects in international activities. The features of the investment climate of countries are determined. The necessity of forming or optimizing the company’s risk management system has been proven. The main methods of risk management are presented.

108-115 324
Abstract

The study «Economic Crises in History: Analysis and Consequences» provides a comprehensive overview of significant economic crises spanning different periods and regions of world history. The work extensively examines the following events: the Great Depression (1929–1933), the Asian Financial Crisis (1997), the Financial Crisis of 2008, the Eurozone Debt Crisis (2010–2012), the Crisis in Russia (1998), and the Oil Crisis of the 1970s.

Each crisis is analyzed in terms of its causes, characteristics, impact on the economy and society, as well as measures taken to overcome its consequences. The study emphasizes the role of crises in correcting imbalances, stimulating innovations, and restructuring industries. Specific figures, such as unemployment rates, GDP contractions, changes in financial markets, and other economic indicators, are discussed within the context of each crisis.

In the conclusion of the study, it is underscored that despite their complexity and negative consequences, crises can serve as catalysts for change, fostering structural reforms, improving efficiency, and contributing to the development of a resilient economy in the long term.



Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.


ISSN 2073-9885 (Print)
ISSN 2687-136X (Online)