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The continuous influence of COVID–19 on the growth of the e–commerce market in Russia

https://doi.org/10.24182/2073-9885-2022-15-1-11-17

Abstract

The article defines the term «ecommerce» and gives a short history mark. The pandemic situation has had an accelerating effect on the market of ecommerce in the whole world and, specifically, in Russia. On the example of Russian ecommerce companies there was made an average assessment of the COVID19’s influence on the inner market. More than that, there was assigned perspective group of good for selling on the Internet and also shown approximate prediction of continuous growth of ecommerce market.

About the Authors

N. G. Antonchenko
Institute of Management, Economics and Finance, Kazan Federal University
Russian Federation

Cand. Sci. (Econ.), Assoc.Prof.

Kazan 



A. N. Khaibullina
Institute of Management, Economics and Finance, Kazan Federal University
Russian Federation

Student

Kazan 



References

1. Antonchenko, N.G. The impact of COVID-19 on the e-Commerce market / N.G. Antonchenko, A.N. Khaibullina. Economics in a changing world: V All-Russian Economic Forum: Collection of scientific papers, Kazan, May 17–21, 2021. – Kazan: Kazan Federal University, 2021. Pp. 217–220.

2. Kobelev O.A. Electronic commerce: a textbook. – 5th ed. – M.: Publishing and Trading Corporation «Dashkov and K», 2020. 682 p.

3. Official website of the Data Insight Research Agency [Electronic resource]. – Access mode: https://www.datainsight.ru/sites/default/files/DI_IDRF20_OnlineShopingChanges.pdf (date of access: 10.03.2021).

4. Official website of Lamoda [Electronic resource] – Access mode: https://www.lamoda.ru / (date of access: 01.19.2022).

5. Official website of Ozon company [Electronic resource] – Access mode: https://www.ozon.ru / (date of access: 01.19.2022).

6. Official website of PWC [Electronic resource] – Access mode: https://www.pwc.ru/ru/retail-consumer/publications/assets/pwc-global-customer-insights-survey-2020-russia-ru.pdf (date of access: 10.03.2021)

7. Official website of Wildberries [Electronic resource] – Access mode: https://www.wildberries.ru / (date of access: 01.19.2022).

8. Official website of consulting company IPG.Estate [Electronic resource] – Access mode: https://rgud.ru/documents/2020-IPG.Research_E-commerce.pdf (date of access: 10.03.2021).

9. According to the research of AKIT and Sberbank [Electronic resource] – Access mode: akit.ru/wp-content/uploads/2021/02/Аналитика-АКИТ-2020.pdf (date of access: 01.19.2022).


Review

For citations:


Antonchenko N.G., Khaibullina A.N. The continuous influence of COVID–19 on the growth of the e–commerce market in Russia. Entrepreneur’s Guide. 2022;15(1):11-17. (In Russ.) https://doi.org/10.24182/2073-9885-2022-15-1-11-17

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ISSN 2073-9885 (Print)
ISSN 2687-136X (Online)