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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">business</journal-id><journal-title-group><journal-title xml:lang="ru">Путеводитель предпринимателя</journal-title><trans-title-group xml:lang="en"><trans-title>Entrepreneur’s Guide</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2073-9885</issn><issn pub-type="epub">2687-136X</issn><publisher><publisher-name>JSC “Publishing Agency “Science and Education”</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.24182/2073-9885-2022-15-1-11-17</article-id><article-id custom-type="elpub" pub-id-type="custom">business-1598</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ЦИФРОВИЗАЦИЯ ЭКОНОМИКИ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>DIGITALIZATION OF THE ECONOMY</subject></subj-group></article-categories><title-group><article-title>Продолжающееся влияние COVID–19 на рост рынка e–commerce в России</article-title><trans-title-group xml:lang="en"><trans-title>The continuous influence of COVID–19 on the growth of the e–commerce market in Russia</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Антонченко</surname><given-names>Н. Г.</given-names></name><name name-style="western" xml:lang="en"><surname>Antonchenko</surname><given-names>N. G.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Кандидат экономических наук, доцент, </p><p>Казань</p></bio><bio xml:lang="en"><p>Cand. Sci. (Econ.), Assoc.Prof.</p><p>Kazan </p></bio><email xlink:type="simple">anton4enkonataly@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Хайбуллина</surname><given-names>А. Н.</given-names></name><name name-style="western" xml:lang="en"><surname>Khaibullina</surname><given-names>A. N.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Студент</p><p>Казань</p></bio><bio xml:lang="en"><p>Student</p><p>Kazan </p></bio><email xlink:type="simple">khay.1999@list.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Институт управления, экономики и финансов, Казанский (Приволжский) федеральный университет</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Institute of Management, Economics and Finance, Kazan Federal University</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2022</year></pub-date><pub-date pub-type="epub"><day>04</day><month>03</month><year>2022</year></pub-date><volume>15</volume><issue>1</issue><fpage>11</fpage><lpage>17</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Антонченко Н.Г., Хайбуллина А.Н., 2022</copyright-statement><copyright-year>2022</copyright-year><copyright-holder xml:lang="ru">Антонченко Н.Г., Хайбуллина А.Н.</copyright-holder><copyright-holder xml:lang="en">Antonchenko N.G., Khaibullina A.N.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.pp-mag.ru/jour/article/view/1598">https://www.pp-mag.ru/jour/article/view/1598</self-uri><abstract><p>В статье разобрано понятие e–commerce, и дана краткая историческая справка. Было проанализировано влияние пандемии на ускоренное развитие рынка e–commerce в мире и, в частности, в России. На примере российских торговых интернет–площадок была произведена средняя оценка влияния COVID–19 на внутренний рынок e–commerce. В статье выявлены наиболее перспективные группы товаров для продажи на интернет–площадках, а также представлены возможные прогнозы дальнейшего развития e–commerce.</p></abstract><trans-abstract xml:lang="en"><p>The article defines the term «e–commerce» and gives a short history mark. The pandemic situation has had an accelerating effect on the market of e–commerce in the whole world and, specifically, in Russia. On the example of Russian e–commerce companies there was made an average assessment of the COVID–19’s influence on the inner market. More than that, there was assigned perspective group of good for selling on the Internet and also shown approximate prediction of continuous growth of e–commerce market.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>e–commerce</kwd><kwd>электронная торговля</kwd><kwd>пандемия</kwd><kwd>covid–19</kwd><kwd>маркетплейсы</kwd><kwd>поведение потребителей.</kwd></kwd-group><kwd-group xml:lang="en"><kwd>e–commerce</kwd><kwd>pandemic</kwd><kwd>covid–19</kwd><kwd>marketplace</kwd><kwd>consumer behavior.</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Антонченко, Н.Г. Влияние COVID-19 на рынок e-Commerce / Н.Г. Антонченко, А.Н. Хайбуллина. Экономика в меняющемся мире: V Всероссийский экономический форум: сборник научных трудов, Казань, 17–21 мая 2021 года. – Казань: Казанский (Приволжский) федеральный университет, 2021. 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