Using SMM as an effective tool for promoting a basketball league
https://doi.org/10.24182/2073-9885-2021-14-3-11-17
Abstract
The article reveals the problems of SMM communications in basketball leagues and ways to solve them. The strategy of promoting Bq «Striving» is shown and the main mistakes in the development of the club are highlighted. Statistics of the work done are provided.
Supporting agencies: This work was supported by Natalia Yurievna Goncharova, Candidate of Economic Sciences.
About the Author
S. S. Molchanov
Plekhanov Russian University of Economics
Russian Federation
Russian Federation
Bachelor
Moscow
References
1. Gurov F., Promotion of business on the Internet: all about PR and advertising on the network / F. Gurov. – M.: Vershina, 2017. 152 pages.
2. Bilyuk A.A., Goncharova N.Y. Using one of the SMM tools to promote online fitness services Bulletin of Moscow State Regional University. Series: Economics. 2019. № 2. Page 45–55.
3. s-basket.ru. League. URL: https://s-basket.ru/liga.
4. Goncharova N.Y. communication audit and coverage of sports and entertainment events Scientists notes of the Russian Academy of Entrepreneurship. 2018. T. 17. № 4. Page 182–186.
Review
For citations:
Molchanov S.S. Using SMM as an effective tool for promoting a basketball league. Entrepreneur’s Guide. 2021;14(3):11-17. (In Russ.) https://doi.org/10.24182/2073-9885-2021-14-3-11-17
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