Diagnostics of the competitive environment of the enterprise
https://doi.org/10.24182/2073-9885-2020-13-2-135-144
Abstract
The competitive environment is one of the most important factors for effective operation of the company. Diagnostics of the company’s marketing environment will help to identify weaknesses in the work. The author, using the example of LLC «MPK “Atyashevsky”», considers the dynamics of the client flow, financial performance and construction of the BKG matrix.
About the Authors
O. A. Semenova
Mordovian State Pedagogical Institute
Russian Federation
Russian Federation
Cand. Sci. (Econ.), Department of management and Economics of education
Saransk
T. N. Makarova
Mordovian State Pedagogical Institute
Russian Federation
Russian Federation
Cand. Sci. (Econ.), Department of management and Economics of education
Saransk
M. V. Evstyukhina
Mordovian State Pedagogical Institute
Russian Federation
Russian Federation
Educator, Department of management and Economics of education
Saransk
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Review
For citations:
Semenova O.A., Makarova T.N., Evstyukhina M.V. Diagnostics of the competitive environment of the enterprise. Entrepreneur’s Guide. 2020;13(2):135-144. (In Russ.) https://doi.org/10.24182/2073-9885-2020-13-2-135-144
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