Digital Transformation as a Tool for Transition from the Local Market to Global Presence

Abstract

The article presents a review of digital transformation as a tool for enabling enterprises to transition from local development to a global presence. The study is based on a comprehensive approach combining methods of comparative analysis, content decomposition, and systemic interpretation of statistical and empirical data. Special attention is paid to the mechanisms of digitalization in foreign economic activity, the institutional prerequisites for transitioning to platform–based management models, and the impact of digital technologies on the technological complexity of export operations. The stages of implementing digital solutions in the international business environment are examined, including the use of analytical systems, online platforms, supply chain management tools, electronic document workflow, and smart contracts. The analysis of the economic effects of digitalization reveals a direct correlation between the level of digital maturity, innovation activity, and production efficiency of companies. Part of the study is based on the practical experience of implementing digital strategies in the Advisability Group and Atlantix projects, which confirm the possibility of scaling a business without physical expansion through the development of digital infrastructures and distributed teams. The paper substantiates that digital transformation shapes new models of global positioning based on data, knowledge, and intelligent technologies, ensuring enterprise resilience, innovation self–sufficiency, and long–term competitiveness in the global economy. The article will be useful for economists, managers, specialists in the field of digital economy, and developers of international business development strategies.