PR-campaigns, as a tool for popularizing hockey in Russia, using the example of the KHL
Abstract
In the article PR-approaches of foreign experts to the popularization of hockey on the example ofNHL are presented. The main directions of PR-activity are presented and the effect of the conducted activities is analyzed.
About the Authors
V. I. Glukharev
Plekhanov Russian University of Economics
Russian Federation
Russian Federation
N. M. Antipova
«EnergopromAvtomatizatciya», LLC
Russian Federation
Russian Federation
References
1. Жидков В., Серебренников А., Тетерин П. (авт.-сост.). Отечественный хоккей. Высший эшелон 1946/1947-2006/2007. Справочник. - М.: Глобал спорт консалтинг, 2007. 177 с.
2. КХЛ, ВХЛ, МХЛ. Правила игры в хоккей 2016/2017. Континентальная Хоккейная Лига, 2016. 194 с.
Review
For citations:
Glukharev V.I., Antipova N.M. PR-campaigns, as a tool for popularizing hockey in Russia, using the example of the KHL. Entrepreneur’s Guide. 2018;(39):81-86. (In Russ.)
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