Improvement cross-country-sales as a condition of diversification of bank activity
          
      
    
      
    
                        
          
    
  
      
  
    
                
            Abstract
            In the article questions of improvement cross-country-sales, the diversifications of bank activity which are one of the main factors are considered. Institutional obstacles the constraining possibilities of the credit organizations for realization of operational models of the banking business focused on the client are analysed. Concrete measures for overcoming of these obstacles and improvement cross-country-sales are analysed.
         
              
      Keywords
      
                
        cross-sales,        
        
 diversification,        
        
 the credit,        
        
 management,        
        
 system,        
        
 the client,        
        
 cross-country-products,        
        
 service,        
        
 risk,        
        
 crediting,        
        
 banks,        
        
 the market,        
        
 mobile,        
        
 Internet bank,        
        
 leasing,        
        
 interest               
      
             
        
                        		
                     
    
      
                  About the Author
              
               
             Yu. V. Saakova
         
        
                        Russian academy of entrepreneurship
        
Russian Federation
    
				    
    
    
          
     
        
        References
        
          
                                                   
               
              1. Чертопруд С. Андрей Гончаров (Первобанк): «Важной задачей является диверсификация бизнеса» [Интервью с А. Гончаровым] // Банковское обозрение. - 2014. - № 1.
                                         
               
              2. Осипов Д.С. Тенденции развития банковского сектора и модернизация кредитных продуктов // Банковское кредитование. - 2013. - № 4.
                                                  
           
          
         
        
  
     
    
    
    
    
 
    
      For citations:
                                    Saakova Yu.V.
                                              Improvement cross-country-sales as a condition of diversification of bank activity.      Entrepreneur’s Guide.            2015;(26):240-246.  
                                                                                                      (In Russ.)
                                          
                                                          
    
  
  
  
  
    
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