Improvement cross-country-sales as a condition of diversification of bank activity
Abstract
In the article questions of improvement cross-country-sales, the diversifications of bank activity which are one of the main factors are considered. Institutional obstacles the constraining possibilities of the credit organizations for realization of operational models of the banking business focused on the client are analysed. Concrete measures for overcoming of these obstacles and improvement cross-country-sales are analysed.
Keywords
cross-sales,
diversification,
the credit,
management,
system,
the client,
cross-country-products,
service,
risk,
crediting,
banks,
the market,
mobile,
Internet bank,
leasing,
interest
About the Author
Yu. V. Saakova
Russian academy of entrepreneurship
Russian Federation
References
1. Чертопруд С. Андрей Гончаров (Первобанк): «Важной задачей является диверсификация бизнеса» [Интервью с А. Гончаровым] // Банковское обозрение. - 2014. - № 1.
2. Осипов Д.С. Тенденции развития банковского сектора и модернизация кредитных продуктов // Банковское кредитование. - 2013. - № 4.
For citations:
Saakova Yu.V.
Improvement cross-country-sales as a condition of diversification of bank activity. Entrepreneur’s Guide. 2015;(26):240-246.
(In Russ.)
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