Consumer behavior of the student’s parents of sports schools in field hockey as a matter of marketing analysis
Abstract
At the moment the problem is updated business development in sports schools, and therefore, the focus is the analysis of consumer behavior of parents (legal guardians) of children engaged in paid sections Bandy. The article presents the results of studies on the views of parents in relation to visits paid and free classes, motifs consumption of paid employment and consumer segmentation.
About the Author
D. A. Shamin
SBEI HPE MSPU Pedagogical Institute of Physical Culture and Sports
Russian Federation
Russian Federation
References
1. Кандаурова Н.В. Понятие, тенденция и проблемы развития предпринимательской деятельности в спортивных школах. // Культура физическая и здоровье. - 2013. - № 5 (47). - С. 78-80.
2. Кандаурова Н.В., Лобанов Н.А. Предпринимательская деятельность и особенности маркетинга физической культуры и спорта. // Ученые записки университета имени П.Ф. Лесгафта. - 2013. - № 11. - С. 57-59.
Review
For citations:
Shamin D.A. Consumer behavior of the student’s parents of sports schools in field hockey as a matter of marketing analysis. Entrepreneur’s Guide. 2014;(24):435-438. (In Russ.)
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