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Vol 17, No 4 (2024)
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DIGITALIZATION OF THE ECONOMY

11-19 253
Abstract

The article is devoted to the topic of using digital technologies to automate processes in organizations engaged in leasing activities. The relevance is due to the increasing need to improve the efficiency and competitiveness of leasing companies in the digital economy. The purpose of the study is to develop an innovative algorithm for the introduction of digital technologies in the leasing industry.
The paper examines the existing contradictions between traditional business methods in the analyzed area and the opportunities provided by modern digital technologies. The author describes the impact of digitalization on the leasing industry and relies on an integrated approach to the implementation of innovative solutions.
Special attention is paid to the key aspects of the use of digital technologies in leasing companies from the perspective of organizing the work of employees, their development (considered through the prism of automating routine processes, strengthening digital skills, flexibility to change, analytical capabilities, increasing motivation, engagement).
Based on the conducted research, it was possible to conclude that it is necessary to create an integrated digital «ecosystem» in leasing companies, which focuses on the use of blockchain technologies, artificial intelligence, the Internet of Things, and virtual reality. The proposed algorithm is aimed at increasing the flexibility, customer orientation, and effectiveness of the leasing business. The specific examples analyzed in the article demonstrate a variety of approaches to process automation in leasing organizations; they confirm the effectiveness and positive effects of the introduction of digital developments to increase operational efficiency and improve customer experience.
The article will be useful for managers and specialists of leasing companies, developers of fintech solutions, as well as researchers in the field of digital transformation of the financial sector.

20-28 151
Abstract

This study analyzes the volume of data transmitted through fixed and mobile networks between 2011 and 2022. It was found that during this period, the volume of data transmitted via fixed networks increased by 10.5 times, while data through mobile networks grew by 152 times. The most significant growth was observed in the mobile network segment, driven by technological advancements and the increasing number of mobile internet users. The study highlights that the growth in data volumes creates opportunities for telecom operators and digital solution developers, including infrastructure development and new digital services. However, this growth also poses challenges such as network strain, the need for investment in new technologies, and heightened risks related to data security and digital inequality. The findings are important for assessing current trends in telecommunications and planning future infrastructure development.

FINANCIAL AND CREDIT INSTRUMENTS OF IMPROVEMENT THE QUALITY OF ECONOMIC GROWTH

29-38 203
Abstract

This article examines the theoretical foundations and conceptual specifics of the mechanism for adopting cryptocurrencies as a payment method in business. It discusses the definition and key features of this mechanism, along with summarizing essential recommendations for the use of cryptocurrencies and crypto assets in business payments. The cryptocurrency adoption framework is analyzed through the organizational–economic mechanism, aiming to achieve practical objectives such as cost reduction, improved access to cross–border payments, and transaction security with crypto assets. The article stresses the importance of risk analysis related to cryptocurrency use and the development of risk mitigation methods through proactive management and the application of appropriate tools. The conclusions highlight the feasibility and benefits of using an organizational–economic mechanism to incorporate crypto assets into business payment processes, ensuring efficiency and adaptability of crypto assets or other alternative payment instruments. The study’s novelty lies in its contribution to the development of a mechanism for integrating cryptocurrencies into business operations, while its theoretical value is in the synthesis and clarification of key issues related to cryptocurrency acceptance in business. The proposed concept and vision of the organizational–economic mechanism to enhance the efficiency of cryptocurrency use in business payments offer valuable insights for future research and practical implementation.

39-47 243
Abstract

The article examines the problems of using traditional and automated methods of financial management, the relevance of which is due to the rapid digital transformation, which creates the need to rethink the methodological foundations. In science, there is a contradiction between established classical management practices and new capabilities of automated systems, which creates uncertainty when choosing optimal approaches to the organization of financial processes. The purpose of the study is to conduct a comprehensive comparative analysis of the management methods under consideration based on a system of criteria (methodology for processing financial information, time characteristics of accounting processes, structure of information flows, mechanisms for controlling operations, principles of reporting, organization of analytical accounting, decision–making procedures, data integration, system scalability, documentation support). The author’s vision of the advantages, disadvantages and limitations of classical options and automation is formulated. It was possible to conclude that the fundamental differences between the characterized methods are determined not only by technological potential, but also by fundamentally different approaches to the organization of information processes. At the same time, the identified differences do not exclude the possibility of methodological integration, provided that the basic principles of financial management are preserved. The presented materials are of practical value to the heads of financial departments, accounting process methodologists, developers of automated management systems.

REGIONAL AND INDUSTRY ECONOMY

48-56 155
Abstract

The article presents the results of the analysis of the main characteristics of the development of chemical enterprises, which allowed us to conclude that there are positive trends in the development of the industry, which, according to certain indicators, is even significantly ahead of other industries that are more dependent on imported raw materials, materials, machinery and equipment. The article also notes that domestic enterprises have better development rates than foreign companies related to this sector of the economy. It is shown that in modern economic conditions, in order to ensure sustainable development of chemical enterprises in the strategic perspective, it is relevant to implement the provisions of the ESG concept, which includes principles related to a responsible attitude to the environment, which implies compliance with the requirements of environmental safety of production processes and consumption of products, as well as social responsibility and improving the quality of corporate governance of the enterprise. The article presents a system for monitoring the development strategy of chemical enterprises taking into account the provisions of the ESG concept, the formation of which will allow tracking the indicators of environmental safety of chemical industries, as well as assessing the effectiveness of the applied technologies for processing waste from production and consumption of chemical products, and making appropriate adjustments to the development strategy of the industry, if necessary.

57-66 192
Abstract

In this publication, the authors investigated the prospects for the development of SMEs until 2030 as part of the implementation of new national projects in Russia, which include: «Family», «Youth of Russia», «Long active life», «Personnel» and «Data Economy».

In the course of the study, the authors provided analytical data on the dynamics of SMEs for 2017–2024, the share of SMEs in the country’s GDP, lending to SMEs and their debt in 2024. According to the authors, one of the reasons for limiting SME financing at the expense of credit resources is the continued growth of the discount rate of the Central Bank of the Russian Federation.

Positive examples of the development of SMEs in industry with analytical data on their development are given. The most relevant and expected prospects for the development of SMEs until 2030 are presented, taking into account the identified problems and opportunities. The results of this study will allow us to more accurately assess the contribution and importance of small and medium–sized enterprises to the Russian economy.

67-76 138
Abstract

The transition from a direct sales business model to a franchise model requires a review of the company’s strategy, structure and key business processes. One of the key tasks for the company’s management is knowledge management, which plays an important role in ensuring its competitiveness. Changing the business model involves alterations in the value chain and organizational structure of the company in the context of franchising.

This study focuses on the business format franchise, where the management company not only transfers the right to a product and service, but also provides a complete business format, including a marketing strategy, quality standards, and a set of organizational knowledge about the specifics of providing services. Using the example of the 4hands manicure and pedicure salon network, practical aspects of transformation are demonstrated, such as the transfer of operational functions to franchisees and difficulties in communication within the network. The importance of effective knowledge transfer is emphasized as one of the factors of sustainable growth of the franchise network. Knowledge is also considered as a strategic resource that provides a competitive advantage of the company, which is confirmed by the analysis of the VRIO model.  

ACCOUNTING, ECONOMIC ANALYSIS, AUDIT

77-83 167
Abstract

The article discusses the main theoretical and methodological aspects underlying the preparation of financial statements in accordance with International Financial Reporting Standards (IFRS) and national accounting standards. Currently, the key business processes that form the foundation of the economy are based on digital technologies. Therefore, special attention is paid to the study of the main trends and prospects for the development of international financial reporting standards in the digital economy.

MANAGEMENT ASPECTS OF ENTREPRENEURSHIP

84-93 278
Abstract

This article explores the theoretical foundations and practical features of engaging with micro–influencers in digital marketing channels. It defines the concept and key characteristics of micro–influencers, highlighting the fundamental advantages and risks associated with working with them. The concept of micro–influencer engagement is examined through the lenses of influence marketing and influencer marketing, with a comparative analysis of macro–influencers. Special attention is given to the exploration of various communication channels utilized by micro– influencers and the specific nuances of working within these channels. The study concludes with an acknowledgment of the growing popularity and potential of micro–influencers in digital communication channels, emphasizing the need for strategically–oriented marketing in collaboration with micro–influencers. The unique role of micro–influencers in promoting products and services for small and medium–sized businesses is particularly emphasized. The article also formulates recommendations for enhancing the effectiveness of business interactions with micro–influencers, focusing on the selection of appropriate micro–influencers, the development and implementation of content strategies, and the monitoring of interaction effectiveness. The scientific novelty of the research lies in its contribution to the development of methodologies for organizing promotions using micro–influencers and leveraging their potential in digital marketing channels.

SOCIO-CULTURAL ASPECTS OF ENTREPRENEURSHIP

94-102 165
Abstract

This study examines the psychological impact of the children’s entertainment industry, focusing on the multisensory environment of entertainment centers and their influence on cognitive and emotional development. Through a comprehensive analysis of existing literature and case studies, we investigate the long–term effects of regular visits to these centers on children’s psychological development. The research reveals that well–designed entertainment centers can positively influence cognitive functions, emotional intelligence, and social skills. However, potential risks such as overstimulation and dependence on external stimuli are also identified. The study emphasizes the need for a balanced approach in designing these spaces, integrating educational elements with entertainment. Our findings contribute to the understanding of how the children’s entertainment industry can be optimized to support healthy psychological development, highlighting the importance of interdisciplinary collaboration between psychology, pedagogy, and business in this field.

ECONOMIC THEORY

103-109 125
Abstract

Today, the key priority of state policy is to protect the Russian economy from external threats aimed at reducing the rate of economic growth and scientific and technological development in the country. In these conditions, the primary task facing the state is to overcome dependence on imported supplies of critical goods, components, and raw materials. To quickly solve this problem, it is necessary to intensify innovative activities in the field of import substitution, which, in turn, can be achieved by creating favorable conditions for the implementation of innovative projects to create high–tech products capable of replacing foreign analogues.

The subject of the research is the instruments for supporting innovative development in the country in order to ensure economic security. The results consist in the development of a model of the system of state support of innovative activity in order to ensure the economic and technological sovereignty. It is distinguished by the use of the mechanism of public–private partnership for the successful implementation of programs in the field of import substitution of critically important products, components and raw materials. To respond to the risks that may arise during the implementation of such programs, a set of instruments was proposed. They represent a set of measures of state support implementing various options for processing project risks (acceptance, evasion, transfer and distribution).

110-113 199
Abstract

The purpose of writing the article is to systematize the problems of the shadow sector in Russia. The methodological basis was: static analysis, scientific works and periodicals in the field of the shadow sector. The article evaluates and analyzes the reasons for the existence of shadow financial flows. The author examines informal employment in more detail as one of the main problems of the shadow sector. The author points out that the shadow economy is not able to create attractive conditions for entrepreneurs. A static analysis of the shadow market was conducted. The article provides recommendations for solving the problems of the shadow market, which will help reduce this sector.

114-117 165
Abstract

Public debt is an important financial indicator that reflects the financial stability and ability of the state to fulfill its financial obligations. The subject of the study is the problem of public external debt, its current state, forecast for the following periods. The applied research methods are theoretical (analysis, synthesis, analogy, specification and practical comparison and observation). The author provides segments on which the repayment of external debt depends, the principles of public external borrowing. The article analyzes the current state of the public external debt. In conclusion, recommendations are given for reducing the public external debt.

118-124 428
Abstract

The authors of the article focused on the current problems of the Russian economy in 2023–2024, such as: import substitution and the catch–up development trap, parallel import, insufficiently efficient distribution of national income and the need to develop competition in the domestic Russian market. The authors revealed the prerequisites, current state and impact on the general state of the country’s economy of all the above problems. It was shown that catch–up development, import substitution and parallel import are effective tools for solving a number of economic problems arising under the influence of both economic and political historical conditions. The catch–up development of the Russian economy does not allow us to fully effectively solve the problems of efficient distribution of national income, poverty, demography, as well as consistently develop domestic competition. The authors concluded that solving the entire complex of the identified problems of the Russian economy requires a scientifically based systems approach, the best theoretical basis for which, of course, is the work of domestic scientists in the field of systemic economic theory.  

WORLD ECONOMY AND ENTREPRENEURSHIP

125-131 141
Abstract

The administrative and territorial reform carried out in the Kyrgyz Republic was primarily aimed at significantly transforming and modernizing the administrative and territorial structure of the state, reducing unnecessarily duplicative bureaucratic apparatus at all levels of government, reducing budget expenditures, and organizing more efficient provision of services to the population. The article reveals the features and problems of the ongoing reform.

132-139 198
Abstract

The very intensive development of e-commerce and changing consumer behavior in the United States have provoked an unprecedented increase in freight traffic. This trend is increasing every year. Existing logistics models sometimes demonstrate the inability to effectively cope with the increased workload, which necessitates a rethink of traditional approaches to business organization in the area under consideration.

There is no common position in the scientific community regarding optimal scaling strategies for logistics companies in the context of digital transformations. A number of researchers advocate the priority of technological modernization, while others focus on strengthening regional partner networks. The indicated contradiction is aggravated by the lack of knowledge of synergetic effects when integrating various options for action.

The purpose of the study is to identify key success factors in building and scaling a logistics business in the United States through the prism of technological transformation of the industry and changes in market conditions.

It is noted that companies integrating elements of classical logistics with digital platform solutions demonstrate an increase in the profitability of operations. At the same time, the critical success factor is not the volume of investments in technological modernization, but the ability to create effective synergy between various parts of the entrepreneurial model. The author’s view on the options for the development and scaling of logistics entrepreneurship in the United States is proposed.

The article is of value to the heads of logistics companies, investors considering the possibility of entering this sector in the United States, as well as researchers dealing with the digital transformation of the analyzed industry.

140-147 127
Abstract

Since ancient times, travelers, discoverers, entrepreneurs and traders have sought to find the most rational route from one area of the globe to another. Reducing distances in space means reducing commercial transactions in time, accelerating trade turnover, saving money, and increasing profits. Such circumstances have long stimulated economic participants to search for new transport routes for trade communications. They were looking for the shortest and most convenient routes from European countries to the riches of the countries of the East, India and China. Land and water routes through the regions of the North were developed. The development of northern routes began a long time ago. Already from the 6th–9th centuries, the settlement of the Eastern Slavs in northern Europe took place. From the 8th century, the Slavs began to develop the White Sea region. From the 12th century, the areas of the Kholmogory region were mentioned; Kochi Novgorodians and Pomors already walked along the western parts of the Arctic Ocean. Since the 16th century, the British and Dutch have sought to pave the way to the East through the northern seas, and trade, political and cultural ties between Russia and Western countries have been formed. Trading companies emerged; the British and Dutch, through joint–stock companies, attracted broad masses of people and their capital to colonial policy, which for a long time became the key to effective colonial activity. The Russian Empire and the young Soviet state continued to explore the Northern Sea Route.



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ISSN 2073-9885 (Print)
ISSN 2687-136X (Online)