The influence of innovation on the competitiveness of business organizations

Abstract

A detailed analysis of the situation on the market and integrated marketing planning in the business structure provides an opportunity to provide sales and the planned return on that date is a key issue in the majority of business organizations. Having reviewed the order and features to market an innovative product, the article highlighted the reasons for the lack of truly innovative products, analyzed the process of finding and introducing innovations and techniques used to analyze and bring to market, considered the effectiveness of innovation processes.