Tools for Assessing Entrepreneurial Risks in the Field of Distance Learning

This article explores the instruments used to assess entrepreneurial risks in the domain of distance learning. The rapid proliferation of such educational formats significantly transforms and enriches business models, simultaneously creating new opportunities and a wide array of risks, including those directly linked to entrepreneurial activity. Given the intense competition, institutional uncertainty, and volatility of demand, there is a growing need for precise, context– sensitive assessments of threats associated with the launch and development of online educational products. The aim of this research is to systematize the tools used to evaluate entrepreneurial risk factors in the specified domain, with a focus on manageability, predictive accuracy, and adaptability to the digital learning environment. The reviewed literature reveals methodological fragmentation: while some authors rely on managerial and investment–based approaches, others focus on pedagogical and sociocultural contexts, and comprehensive integrative models are largely lacking. Particular attention is paid to a case analysis of the Real English company as an empirical illustration of the effectiveness of risk– oriented management in a digital context. The author’s contribution lies in the development of an interdisciplinary assessment framework that enables the adaptation of risk management instruments to the conditions of a highly dynamic online education environment. This study is intended for EdTech entrepreneurs, educational product developers, analysts, and scholars engaged in the study of digital educational transformation.

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