Features of financial management of the media industry in modern conditions
https://doi.org/10.24182/2073-9885-2022-15-1-34-41
Abstract
the article discusses the features of financial management of media industry companies. The media industry requires deep planning, effective financing, compliance with the rules of interaction with customers using the main digital ERP functions. At the same time, it is necessary to take into account the separation of operational and business functions, flexible change of business planning taking into account modern realities, for example, quantum computing, which will contribute to more efficient financial management in the media industry.
About the Authors
E. I. Kuznetsova
V. IA. Kikot Moscow University of the Ministry of Internal Affairs of the Russian Federation
Russian Federation
Russian Federation
Dr. Sci. (Econ.), Prof.
Department of economic security, finance and economic analysis
Moscow
A. V. Rusavskaya
Russian Academy of Entrepreneurship
Russian Federation
Russian Federation
Dr. Sci. (Econ.), Prof., Head of the Department
Department of Finance, credit and insurance
Moscow
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Review
For citations:
Kuznetsova E.I., Rusavskaya A.V. Features of financial management of the media industry in modern conditions. Entrepreneur’s Guide. 2022;15(1):34-41. (In Russ.) https://doi.org/10.24182/2073-9885-2022-15-1-34-41
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