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The market position of online fitness in the market of sports and wellness services

https://doi.org/10.24182/2073-9885-2021-14-3-133-142

Abstract

The article reveals the specifics of online fitness services, examines their position in the market of sports and wellness services. The content is determined, the cost of this type of services is estimated, as well as the consumer benefits from their acquisition.

About the Author

A. S. Putin
V.P. Goryachkin Institute of Mechanics and Power Engineering
Russian Federation

Bachelor’s Degree

Moscow 



References

1. The Law of the Russian Federation СOn Physical Culture and Sports in the Russian Federation» dated 04.12.2007 № 329-ФЗ. Assembly of Acts of the President and Government of the Russian Federation. with ism and dock. ed. From 02.08.2019.

2. Bilyuk A.A., Goncharova N.Y. using one of the SMM tools to promote online fitness services. Bulletin of Moscow State Regional University. Series: Economics. 2019. № 2. S. 45–55.

3. Goncharova N.Y. Communication audit and coverage of sports and entertainment events Scientists notes of the Russian Academy of Entrepreneurship. 2018. T. 17. № 4. C. 182–186.

4. Innovators E.V., Service Marketing: Theory and Technology: Monograph / E.V. Novatorov. – St. Petersburg: IP Petrov D.A., 2017. 200 s.

5. Pochinkin, A.V. Management in the field of physical culture and sports: textbook: [12 + ] / A.V. Pochinkin. – Moscow: Sport, 2017. 385 p.: il. – Access mode: by subscription. (circulation date: 19.05.2020). – Bibliogr.: pp. 368–371. ISBN 978-5-906839-55-8. Text: electronic.

6. Jobber David. Principles and practice of marketing. – Aidenhead: McGraw-Hill, 2013. 688.


Review

For citations:


Putin A.S. The market position of online fitness in the market of sports and wellness services. Entrepreneur’s Guide. 2021;14(3):133-142. (In Russ.) https://doi.org/10.24182/2073-9885-2021-14-3-133-142

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ISSN 2073-9885 (Print)
ISSN 2687-136X (Online)