Current development trends and the choice of Internet marketing tools
https://doi.org/10.24182/2073-9885-2021-14-2-20-27
Abstract
The article deals with the issues related to the research of Internet marketing tools, analyzes the factors that affect the development of advertising network technologies. The main market research directions necessary for the optimal set of Internet tools formation for promoting products and services are presented and justified.
About the Author
E. A. Sinelnikova
Russian Foreign Trade Academy of the Ministry for Economic Development of the Russian Federation
Russian Federation
Russian Federation
Cand. Sci. (Tech.), Assoc. Prof.
Moscow
References
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2. Sinel’nikova E.A. Sovremennyi podkhod k formirovaniyu ustoichivoi strategii razvitiya organizatsii. Chelovek. Obshchestvo. Inklyuziya. 2016. № 4 (28). S. 65–73.
3. https://wearesocial.com/blog/2019/01/.
4. https://www.internetlivestats.com/.
5. https://pubmatic.com/reports/pubmatic-qmi-q1-2020/19/.
6. https://www.akarussia.ru/knowledge/market_size/.
7. http://tns-global.ru.
Review
For citations:
Sinelnikova E.A. Current development trends and the choice of Internet marketing tools. Entrepreneur’s Guide. 2021;14(2):20-27. (In Russ.) https://doi.org/10.24182/2073-9885-2021-14-2-20-27
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