Digital maturity as a critical element development of the media industry
https://doi.org/10.24182/2073-9885-2021-14-1-42-50
Abstract
The article defines that the social functioning of communication technologies forms the media environment (media space) of a digital society. Organizations that are at high levels of digital maturity are significantly more likely than organizations with lower maturity to achieve high net income and annual revenue growth. Based on the analysis, ten key competencies that are critical for the management of the media industry are identified.
About the Authors
E. I. Kuznetsova
V. IA. Kikot Moscow University of the Ministry of Internal Affairs of the Russian Federation
Russian Federation
Russian Federation
Dr. Sci. (Econ),Prof., Department of economic security, finance and economic analysis
Moscow
A. V. Rusavskaya
Russian Academy of Entrepreneurship
Russian Federation
Russian Federation
Dr. Sci. (Econ),Prof., Head of the Department, Department of Finance, credit and insurance
Moscow
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Review
For citations:
Kuznetsova E.I., Rusavskaya A.V. Digital maturity as a critical element development of the media industry. Entrepreneur’s Guide. 2021;14(1):42-50. (In Russ.) https://doi.org/10.24182/2073-9885-2021-14-1-42-50
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