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Crisis management of goodwill of an organization in a new technological wave

https://doi.org/10.24182/2073-9885-2020-13-4-258-267

Abstract

The article examines the trends of the new technological revolution and their relationship with intangible assets. Practical examples of anti–crisis communication strategy are considered. Principles for overcoming the reputation crisis are proposed. The methodology for conducting reputation monitoring is disclosed.

About the Author

E. V. Kozhatkina
Financial University under the Government of the Russian Federation
Russian Federation

Masterstudent

Moscow



References

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Review

For citations:


Kozhatkina E.V. Crisis management of goodwill of an organization in a new technological wave. Entrepreneur’s Guide. 2020;13(4):258-267. (In Russ.) https://doi.org/10.24182/2073-9885-2020-13-4-258-267

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ISSN 2073-9885 (Print)
ISSN 2687-136X (Online)