Analysis of the marketing environment of the organization on the basis of the cognitive approach
Abstract
This article describes one of the most significant factor in the development of the organization - marketing environment. Concretized the concept of process mechanism. Particular attention is paid to the construction process of analyzing the marketing environment in the implementation of innovations in terms of the cognitive approach to the buyers in making purchasing decisions.
About the Author
T. Y. Shpakova
The Branch of National Research University «Moscow Power Engineering Institute» in Smolensk
Russian Federation
Russian Federation
References
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3. Ковалев С.М., Ковалев В.М. Технология структуризации. Четыре шага описания организации // Консультация директора.- 2004. - № 12. - С. 24-26.
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Review
For citations:
Shpakova T.Y. Analysis of the marketing environment of the organization on the basis of the cognitive approach. Entrepreneur’s Guide. 2014;(23):339-344. (In Russ.)
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