Tasks of sports marketing
Abstract
The article examines definition of sports marketing, determinates thirteen main tasks of this one and four approaches based on foreign scientific works.
About the Authors
Yu. A. Sukhanovsky
Russian Economic University of G. V. Plekhanov
Russian Federation
Russian Federation
A. A. Matsulenko
Russian Economic University of G. V. Plekhanov
Russian Federation
Russian Federation
References
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Review
For citations:
Sukhanovsky Yu.A., Matsulenko A.A. Tasks of sports marketing. Entrepreneur’s Guide. 2014;(23):278-287. (In Russ.)
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