Corporate training and corporate culture as elements of marketing of the personnel
Abstract
This article focuses forms and methods corporate's learning personnel, influence on rise labour potential of human resources. Essence and components of corporate culture how important factor personal-marketing were analysed. Were resuming about necessity education and corporate culture to objective effectuality of labour.
Keywords
corporate's learning,
in-house education,
tutorship,
rotation,
instructional advice,
distance learning,
corporate's university,
learning on work place,
independent education,
training,
corporate culture,
personal-marketing
About the Author
А. Шилаев
Академия Труда и Социальных Отношений
Russian Federation
References
1. Дафт Ричард Л. Менеджмент. СПб.: Питер, 2008.
2. Шапиро С. А. Организационное поведение. М.: КноРус, 2012.
3. Шапиро С. А. Инновационные подходы к процессу управления персоналом организации. М.: РХТУ им. Д. И. Менделеева, 2011.
4. http://www.e-xecutive.ru/print/publications/aspects/hr/article_3641.
For citations:
Corporate training and corporate culture as elements of marketing of the personnel. Entrepreneur’s Guide. 2012;(13):303-310.
(In Russ.)
Views:
294