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Corporate training and corporate culture as elements of marketing of the personnel

Abstract

This article focuses forms and methods corporate's learning personnel, influence on rise labour potential of human resources. Essence and components of corporate culture how important factor personal-marketing were analysed. Were resuming about necessity education and corporate culture to objective effectuality of labour.

About the Author

А. Шилаев
Академия Труда и Социальных Отношений
Russian Federation


References

1. Дафт Ричард Л. Менеджмент. СПб.: Питер, 2008.

2. Шапиро С. А. Организационное поведение. М.: КноРус, 2012.

3. Шапиро С. А. Инновационные подходы к процессу управления персоналом организации. М.: РХТУ им. Д. И. Менделеева, 2011.

4. http://www.e-xecutive.ru/print/publications/aspects/hr/article_3641.


Review

For citations:


  Corporate training and corporate culture as elements of marketing of the personnel. Entrepreneur’s Guide. 2012;(13):303-310. (In Russ.)

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ISSN 2073-9885 (Print)
ISSN 2687-136X (Online)