Social networks as the instrument of customer acquisition for business

Abstract

This article is devoted to the analysis of social networks as instrument of customer acquisition for business. During work the relevance of the considered problem was revealed, works of various authors of rather this subject are studied, the concept of social networks is investigated, their main advantages in the sphere of involvement of clients are revealed, the analysis of the statistical data characterizing popularity of social networks is carried out, the main spheres of business to which clients by means of social networks and also the main ways used at the same time are attracted are revealed. In the conclusion the recommendations submitted on increase in efficiency of use of social networks for increase in the customer base are made.