Assessment of the impact of digital technologies on the competitiveness of the retail market
https://doi.org/10.24182/2073-9885-2025-18-2-56-63
Abstract
The article examines the specifics of digital technologies in the context of the development of the trade industry, in particular retail. The emphasis is placed on the fact that in the context of digitalization, the retail market has undergone significant changes, having restructured its methods and approaches to new technological ways. The theoretical part of the paper describes different approaches to understanding the essence of competitiveness in the context of digitalization.
The purpose of the article is to conduct a comprehensive assessment of the impact of digital technologies on the competitiveness of the retail market.
In the current conditions of economic development and a large range of goods, it is difficult to maintain a decent level of competitiveness, which requires an in-depth analysis of new assessment methods.
The subject of the study is digital technologies that can significantly affect retail trade.
The methods used in the work include theoretical analysis, statistical method, quantitative methods, method of deduction and generalization of the obtained results. The results of the work emphasize the importance and role of digitalization tools such as artificial intelligence, big data, analytics, and the Internet of Things in the implementation of retail strategies. Modern enterprises should pay more attention to this aspect, as technology will help them improve the efficiency, competitiveness and adaptability of their operations.
About the Author
M. A. Samokhin
Moscow University of Finance and Industry Synergy
Russian Federation
Russian Federation
Postgraduate student
Department of Management
Moscow
References
1. Buyanov A.S. Peran pasar dalam pengembangan perdagangan elektronik. Kemajuan Manusia. 2022. Vol. 8, No. 3. P. 5.
2. Dazhinova A.N., Shpengler A.V. Teknologi AR dalam ritel: tren dan prospek. Vektor Ekonomi. 2021. № 12. P. 6.
3. Yezhova V.A. Teori pasar industri: buku teks. – St. Petersburg: SPbGTURP, 2015. 40 pp.
4. Katasonov I.A. Transformasi digital perdagangan ritel: efisiensi otomatisasi dan robotisasi proses bisnis. Solusi strategis dan manajemen risiko. 2022. Vol.13. No. 2. Pp. 160–170.
5. Kuzin A.V. Masalah dan prospek persaingan rantai ritel. Pеmasaran. 2020. No. 1. Pp. 25–28.
6. Parmenenkov, K.N. Manajemen proses pengembangan persaingan dan monopolisasi dalam kondisi meningkatnya daya saing Rusia: monograf / K.N. Parmenenkov. – Moskow: INFRAM, 2022. 80 pp.
7. Paskova A.A. Transformasi digital perdagangan ritel: tren dan teknologi. Teknologi baru. 2020. Vol. 16, No. 6. Pp. 123–131.
8. Paskova A.A. Integrasi teknologi kecerdasan buatan dan Internet industri. Masalah pembangunan masyarakat yang berkelanjutan. 2020. No. 42. Pp. 607–612.
9. Petrov I.A. Augmented reality dalam perdagangan ritel Rusia: aspek baru interaksi pelanggan. Ilmu ekonomi. 2024. Nomor 7 (236). Pp. 196–200.
10. Spiridonov S. Meningkatkan daya saing organisasi dan kualitas produknya melalui pengenalan teknologi digital / S. Spiridonov, A. Spiridonova. Teks: elektronik. Peran regulasi teknis dan standardisasi di era ekonomi digital: kumpulan artikel oleh peserta Konferensi Ilmiah dan Praktik Internasional V Ilmuwan Muda (Yekaterinburg, 2 November 2023). – Yekaterinburg: Rumah Penerbitan Azhur, 2023. Pp. 177–185.
11. Udaltsova N.L. Transformasi digital dan bentuk bisnis baru dalam ekonomi ritel. Regional dan sektoral. 2023. Nomor 2 (219). Pp. 151–158.
12. Fedotov A.N. Fitur organisasi pemasaran ritel grosir online dalam konteks format perdagangan baru. Jurnal Ilmiah Elektronik Universitas Negeri Baikal. 2021. Vol. 12. No. 1. 10 pp.
13. APA YANG DIKATAKAN TREN. Makroekonomi dan pasar. Buletin. Departemen Riset dan Peramalan. – Mode akses: https://cbr.ru/Collection/Collection/File/54902/bulletin_2408.pdf. Diakses 02/27/2025.
14. Volume penjualan online di Rusia pada paruh pertama tahun ini meningkat sebesar 20 %. – Mode akses: https://fas.gov.ru/srv/node/620 . Tanggal permintaan: 02/28/2025.
15. Digitalisasi ritel. – Mode akses: https://www.tadviser.ru/index.php Article: Digitalization_rytail._view_tadviser_2023?ysclid=lnnrlhvjkl463352131. Tanggal permintaan: 02/25/2025.
Review
For citations:
Samokhin M.A. Assessment of the impact of digital technologies on the competitiveness of the retail market. Entrepreneur’s Guide. 2025;18(2):56-63. (In Russ.) https://doi.org/10.24182/2073-9885-2025-18-2-56-63
Views:
147
Email this article 