Balancing interests in the service industry: customers, team, and business
https://doi.org/10.24182/2073-9885-2025-18-1-73-80
Abstract
This article explores the concept of a balanced approach to business management, emphasizing the harmony between three key aspects: customers, the team, and the business itself.
The first section examines the importance of a personalized approach to customers, service customization, staff training in customer care, process standardization, and feedback management. The second section focuses on the role of the team in business success, discussing corporate culture, employee well being, employer branding, and creating a healthy work environment. The third section highlights the significance of systematic management, covering performance metrics analysis, resource accounting, and maintaining cleanliness and organization in business operations.
The author concludes that maintaining a balance between these three aspects is crucial for sustainable business growth. Over–prioritizing any one of them can lead to lower service quality, employee demotivation, and financial losses. The article also provides practical tools to help entrepreneurs quickly implement balanced management principles in small service businesses.
About the Author
R. N. AkhmedshinRussian Federation
R. N. Akhmedshin - Independent researcher
Kazan
References
1. Akhmedshin R.N. Effective Recruitment and Employee Development Tools in the Context of Labor Shortages in the Service Sector. Scientific notes of the Russian academy of entrepreneurship. 2024. Т. 23. № 4. P. 26–33. https://doi.org/10.24182/2073-6258-2024-23-4-26-33.
2. Dym, E. How to Sell Services. – Moscow: LitRes, 2022. P. 3.
3. Chernukhina G.V., Yermolovskaya O.A. Development of Human Capital as a Factor in Increasing the Competitiveness of Entrepreneurial Structures in Russia. – Moscow: Finance and Statistics, 2023. P. 124.
4. Udaltsova N.L. Formation of a System of Metrics for the Evaluation and Optimization of Processes in Agile Projects. Economics, Entrepreneurship, and Law. 2024. Vol. 14, No. 11. Pp. 6273–6286.
5. Gershanok V., Oshepkov V. Management: Textbook. – Perm: Perm State University, 2010. P. 120.
6. Bitter N.V., Shakhovalova N. N. Formation of Guest Loyalty as a Factor of Sustainable Development of a Hotel Enterprise (Based on the Example of Mini-Hotels). Service in Russia and Abroad. 2016. Vol. 10, No. 9. Pp. 133–141.
7. Ofitserova N.A. The Role of Emotional Service in the Restaurant Business. University Bulletin. 2021. No. 11. Pp. 164–167.
8. Epsilon. New Epsilon Research Indicates 80% of Consumers Are More Likely to Make a Purchase When Brands Offer Personalized Experiences. [Online Resource]. Available at: https://www.epsilon.com/us/about-us/pressroom/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences (Accessed: 11 December 2024).
9. Tveritinova V.A. Automation as a Means of Increasing the Efficiency of Employees in a Specialized Depository. E-Scio. 2023. No. 3. P. 54.
10. Sergeenkova E.A. Factors of Increasing Customer Loyalty. Forum of Young Scientists. 2016. Pp. 526–527.
11. Petrov S. V. Team Building as a Factor in Quality Improvement. Competence. 2022. No. 4. Pp. 26–31.
12. Alexandrova E. A. Motivation in the Era of Crisis: Internal Events «Without a Budget». — Moscow: Alpina Publisher, 2023. P. 94.
13. Rychkova A. V. Corporate Culture of a Modern Company: Genesis and Development Trends. — Moscow: Yurayt, 2023. P. 145.
14. Osovitskaya, N. (Ed.). HR Branding: Best Practices of the Decade. – Moscow: LitRes, 2022. P. 15.
15. Semyonichev F. Built-in Quality. 2016. P. 120.
Review
For citations:
Akhmedshin R.N. Balancing interests in the service industry: customers, team, and business. Entrepreneur’s Guide. 2025;18(1):73-80. (In Russ.) https://doi.org/10.24182/2073-9885-2025-18-1-73-80
Views:
91
Email this article 