Current non–price factors of consumer behavior
https://doi.org/10.24182/2073-9885-2023-16-3-108-116
Abstract
The economic theory of consumer behavior is one of the key theories of modern economic science in general and microeconomic theory in particular. The theoretical and methodological apparatus for studying consumer behavior has evolved along with the development of economic theory, on the one hand, and with changes in its empirical base, on the other. Consumer behavior at the beginning of the 21st century is characterized by complexity, a combination of rational and irrational motives, social and economic values, various non–price factors that form consumer behavior trends. Of greatest interest to the authors of the article were non–price factors that influenced the behavior of Russian consumers in the last thirty years and have an impact at the present stage. On the basis of empirical research, the authors identified a number of new trends in the behavior of modern consumers, established the relationship between non–price factors of demand, trend, demand and purchase decisions.
About the Authors
U. V. Palchikova
Prodmost Trading Company LLC
Russian Federation
Russian Federation
Managing Director
Moscow
S. L. Sazanova
University of Management; Financial University under the Government of the Russian Federation
Russian Federation
Russian Federation
Cand. Sci. (Econ.), Assoc. Prof.
Moscow
References
1. Auzan A.A., Bakhtigaraeva A.I., Bryzgalin V.A., Zolotov A.V., Nikishina E.N., Pripuzova N.A., Stavinskaya A.A. Sociocultural factors in the economy: milestones passed and current agenda. Issues of Economics. 2020. No. 7. S. 75–91.
2. Akhmerova A.M. Irrational behavior of the owner as a factor shaping the behavior of the firm. Innovations and investments. 2020. No. 4. S. 79–83.
3. Barinova N.V., Barinov V.R. Transformation of the economic behavior of consumers in the digital world. Bulletin of the Russian Economic University named after G.V. Plekhanov. 2020. V. 17. No. 5 (113). Pp. 169–181.
4. Inglehart R., Welzel K. Modernization, cultural change and democracy: The sequence of human development. – M.: New publishing house, 2011.
5. Institutional economics and social management [Text]: monograph / Ed. corresponding member RAS G.B. Kleiner: State University of Management. – M.: GUU Publishing House, 2016. 362 p. ISBN: 9785215 028131.
6. Kleiner G. Rationality, incomplete emotionality, irrationality: psychological factors. Homoinstitutius –institutional man: collective monograph / Ed. prof. O.V. Inshakov. – Volgograd, VolGU, 2005. S. 220–236.
7. Porfiriev E.E. Modeling the economic behavior of agents for the case of consumer behavior control. Ars Administrandi (The Art of Management). 2015. No. 4. S. 33–40.
8. Sazanova S. Economic behavior: value-rational aspect. Problems of the theory and practice of solution.2014. No. 8. P. 108–111.
9. Ryazanova G.N., Sazanova S.L. Transformation of interaction between the organization and consumers in the context of metamodernism. MFB-PapersOnLine. 20th. 2021. Page 57–62.
10. Shkurupskaya I.A., Litovchenko I.L. Study of the influence of consumer behavior on the formation of integrated marketing communications. Bulletin of St. Petersburg State Polytechnic University. Economy. 2016. No. 5 (251). Pp. 117–130.
Review
For citations:
Palchikova U.V., Sazanova S.L. Current non–price factors of consumer behavior. Entrepreneur’s Guide. 2023;16(3):108-116. (In Russ.) https://doi.org/10.24182/2073-9885-2023-16-3-108-116
Views:
443
Email this article 