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Art business: features of creating and management

https://doi.org/10.24182/2073-9885-2022-15-4-70-75

Abstract

The article is devoted to what is necessary first of all for organizing a creative business. The author notes that not every entrepreneur manages to properly organize this type of company. To do this, you need to pay attention to at least 5 key parameters.  

Analytical work has been carried out to study the difficulties in creating and managing a company that creates any art product — a physical goods or a service. Own methods of self–testing of the business owner and the general principle of selecting creative candidates are proposed. 

About the Author

A. O. Aleeva
All–Russian Association of Lawyers of Russia «VAYUR»
Russian Federation

Development Director

Moscow



References

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5. Peter Drucker. Management practice. Mann, Ivanov and Ferber. 2015.

6. Todd Henry. Taming of tigers. How to become the leader of the creative team. Mann, Ivanov and Ferber. 2019.

7. Mark McGuinness. Motivation for creative people. Mann, Ivanov and Ferber. 2020.

8. Jana Frank. Muse and the Beast. How to organize creative work. Mann, Ivanov and Ferber. 2018.

9. Itai Talgam. The ignorant maestro. Mann, Ivanov and Ferber 2017.

10. Daria Bikbaeva. Turn on the heart and brains. How to build a successful creative business. Mann, Ivanov and Ferber. 2017.

11. William Panudston. Find the Smart: How to test a candidate’s logical thinking and creativity. Alpina Publisher. 2014.


Review

For citations:


Aleeva A.O. Art business: features of creating and management. Entrepreneur’s Guide. 2022;15(4):70-75. (In Russ.) https://doi.org/10.24182/2073-9885-2022-15-4-70-75

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ISSN 2073-9885 (Print)
ISSN 2687-136X (Online)