Step–by–step plan for implementing a CRM system in a dental clinic
https://doi.org/10.24182/2073-9885-2021-14-3-86-92
Abstract
During the crisis and the globalization of the economy, the CRM concept is considered the number one innovation in management. Initially, there were many negative reactions to CRM, but now it has become quite relevant and is gladly accepted by the heads of more than 75% of dental clinics. Thus, a private dental clinic was taken as a basis, as one of the leading and promising businesses in the Russian Federation.
About the Author
A. R. Grigoryan
Moscow Financial and Industrial University «Synergy»
Russian Federation
Russian Federation
Postgraduate student
Moscow
References
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Review
For citations:
Grigoryan A.R. Step–by–step plan for implementing a CRM system in a dental clinic. Entrepreneur’s Guide. 2021;14(3):86-92. (In Russ.) https://doi.org/10.24182/2073-9885-2021-14-3-86-92
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