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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">business</journal-id><journal-title-group><journal-title xml:lang="ru">Путеводитель предпринимателя</journal-title><trans-title-group xml:lang="en"><trans-title>Entrepreneur’s Guide</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2073-9885</issn><issn pub-type="epub">2687-136X</issn><publisher><publisher-name>JSC “Publishing Agency “Science and Education”</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.24182/2073-9885-2022-15-3-9-15</article-id><article-id custom-type="elpub" pub-id-type="custom">business-1644</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ЦИФРОВИЗАЦИЯ ЭКОНОМИКИ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>DIGITALIZATION OF THE ECONOMY</subject></subj-group></article-categories><title-group><article-title>Выработка стратегии промышленных компаний в сложных экономических условиях в информационной экономике</article-title><trans-title-group xml:lang="en"><trans-title>Developing strategies for industrial companies in complex economic conditions in the information economy</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Кожаткина</surname><given-names>Е. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Kozhatkina</surname><given-names>E. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Аспирант</p><p>Москва</p></bio><bio xml:lang="en"><p>Postgraduate student</p><p>Moscow</p></bio><email xlink:type="simple">ekozhatkina@yandex.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Финансовый университет при Правительстве Российской ФедерацииМосква</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Financial University under the Government of the Russian Federation</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2022</year></pub-date><pub-date pub-type="epub"><day>02</day><month>08</month><year>2022</year></pub-date><volume>15</volume><issue>3</issue><fpage>9</fpage><lpage>15</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Кожаткина Е.В., 2022</copyright-statement><copyright-year>2022</copyright-year><copyright-holder xml:lang="ru">Кожаткина Е.В.</copyright-holder><copyright-holder xml:lang="en">Kozhatkina E.V.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.pp-mag.ru/jour/article/view/1644">https://www.pp-mag.ru/jour/article/view/1644</self-uri><abstract><p>В статье рассмотрен подход к формированию стратегии функционирования в информационной экономике с учетом кризисных явлений. Раскрыта аналитическая структура для изучения бизнес-стратегии и её эффективности в сложных экономических условиях. Предложены основные инструменты стратегии развития в период кризиса.</p></abstract><trans-abstract xml:lang="en"><p>The article considers the approach to the formation of the strategy of functioning in the information economy taking into account the crisis phenomena. Analytical framework for the study of business strategy and its effectiveness in difficult economic conditions is disclosed. The basic tools of development strategy during the crisis are offered.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>стратегия</kwd><kwd>экономический кризис</kwd><kwd>информационная экономик</kwd></kwd-group><kwd-group xml:lang="en"><kwd>strategy</kwd><kwd>economic crisis</kwd><kwd>information economy</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Российское информационное агентство ТАСС https://tass.ru/info/1889272.</mixed-citation><mixed-citation xml:lang="en">TASS Russian News Agency https://tass.ru/info/1889272.</mixed-citation></citation-alternatives></ref><ref id="cit2"><label>2</label><citation-alternatives><mixed-citation xml:lang="ru">Patrizio Bianchi et Sandrine Labory, « Economic Crisis and Industrial Policy », Revue d’йconomie industrielle [En ligne], 129–130 | 1er et 2e trimestres 2010, document 13, mis en ligne le 15 juin 2012, consultй le 26 novembre 2021. 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