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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">business</journal-id><journal-title-group><journal-title xml:lang="ru">Путеводитель предпринимателя</journal-title><trans-title-group xml:lang="en"><trans-title>Entrepreneur’s Guide</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2073-9885</issn><issn pub-type="epub">2687-136X</issn><publisher><publisher-name>JSC “Publishing Agency “Science and Education”</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.24182/2073-9885-2021-14-3-172-178</article-id><article-id custom-type="elpub" pub-id-type="custom">business-1563</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>СОЦИОКУЛЬТУРНЫЕ АСПЕКТЫ ПРЕДПРИНИМАТЕЛЬСКОЙ ДЕЯТЕЛЬНОСТИ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>SOCIO-CULTURAL ASPECTS OF ENTREPRENEURSHIP</subject></subj-group></article-categories><title-group><article-title>Экономическая теория: закономерности потребительского поведения</article-title><trans-title-group xml:lang="en"><trans-title>Economic theory: patterns of consumer behavior</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Репин</surname><given-names>С. С.</given-names></name><name name-style="western" xml:lang="en"><surname>Repin</surname><given-names>S. S.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Кандидат экономических наук, доцент</p><p>Люберцы </p></bio><bio xml:lang="en"><p>Cand. Sci. (Econ.), Assoc. Prof.</p><p>Lyubertsy </p></bio><email xlink:type="simple">s.repin@customs-academy.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Кафедра экономической теории, Российская таможенная академия</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Department of Economic Theory, Russian Customs Academy</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2021</year></pub-date><pub-date pub-type="epub"><day>07</day><month>07</month><year>2021</year></pub-date><volume>14</volume><issue>3</issue><fpage>172</fpage><lpage>178</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Репин С.С., 2021</copyright-statement><copyright-year>2021</copyright-year><copyright-holder xml:lang="ru">Репин С.С.</copyright-holder><copyright-holder xml:lang="en">Repin S.S.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.pp-mag.ru/jour/article/view/1563">https://www.pp-mag.ru/jour/article/view/1563</self-uri><abstract><p>С увеличением дохода его доля, расходуемая на товары первой необходимости, уменьшается, в то время как доля расходов на предметы роскоши и на духовное развитие увеличивается.</p></abstract><trans-abstract xml:lang="en"><p>As income increases, its share of spending on basic necessities decreases, while its share of spending on luxury goods and spiritual development increases.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>экономическая теория</kwd><kwd>поведение потребителя</kwd><kwd>денежный доход</kwd><kwd>кривая Энгеля</kwd><kwd>изменяющиеся цены</kwd><kwd>парадокс Гиффена</kwd><kwd>эффект замещен и дохода</kwd></kwd-group><kwd-group xml:lang="en"><kwd>Economic theory</kwd><kwd>consumer behavior</kwd><kwd>monetary income</kwd><kwd>the Engel curve</kwd><kwd>changing prices</kwd><kwd>the Giffen paradox</kwd><kwd>the effect of substitution and income</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Cамуэльсон П.Э. 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