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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">business</journal-id><journal-title-group><journal-title xml:lang="ru">Путеводитель предпринимателя</journal-title><trans-title-group xml:lang="en"><trans-title>Entrepreneur’s Guide</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2073-9885</issn><issn pub-type="epub">2687-136X</issn><publisher><publisher-name>JSC “Publishing Agency “Science and Education”</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.24182/2073-9885-2020-13-4-64-71</article-id><article-id custom-type="elpub" pub-id-type="custom">business-1470</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ФИНАНСОВО-КРЕДИТНЫЕ ИНСТРУМЕНТЫ ПОВЫШЕНИЯ КАЧЕСТВА ЭКОНОМИЧЕСКОГО РОСТА</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>FINANCIAL AND CREDIT INSTRUMENTS OF  IMPROVEMENT THE QUALITY OF ECONOMIC GROWTH</subject></subj-group></article-categories><title-group><article-title>Направления трансформации финансовых продуктов и услуг в условиях пандемии</article-title><trans-title-group xml:lang="en"><trans-title>Directions for transformation of financial products and services in the context of the pandemic</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Куликова</surname><given-names>Е. И.</given-names></name><name name-style="western" xml:lang="en"><surname>Kulikova</surname><given-names>E. I.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Кандидат экономических наук, доцент</p><p>Москва </p></bio><bio xml:lang="en"><p>Cand. Sci. (Econ.), Assoc.Prof.</p><p>Moscow</p></bio><email xlink:type="simple">kulikovae@yandex.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Департамент финансовых рынков и банков, Финансовый университет при Правительстве РФ</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Department of financial markets and banks, Financial University under the Government of the Russian Federation</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2020</year></pub-date><pub-date pub-type="epub"><day>21</day><month>11</month><year>2020</year></pub-date><volume>13</volume><issue>4</issue><fpage>64</fpage><lpage>71</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Куликова Е.И., 2020</copyright-statement><copyright-year>2020</copyright-year><copyright-holder xml:lang="ru">Куликова Е.И.</copyright-holder><copyright-holder xml:lang="en">Kulikova E.I.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.pp-mag.ru/jour/article/view/1470">https://www.pp-mag.ru/jour/article/view/1470</self-uri><abstract><p>Исследуя внешние факторы, повлиявшие на развитие экономики в 2020 году, анализируя негативные последствия объявленной пандемии COVID–19, которые она оказала, автор, тем не менее, выявляет также и положительные изменения в инновационной сфере деятельности компаний с точки зрения развития новых продуктов, технологий и механизмов управления.</p></abstract><trans-abstract xml:lang="en"><p>While investigating the external factors that influenced the development of the economy in 2020 and analyzing the negative consequences of the declared COVID–19 pandemic, the author also identifies positive changes in the innovation sphere of companies in terms of the development of new products, technologies and management mechanisms.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>финансовые инновации</kwd><kwd>финансовые инструменты</kwd><kwd>пандемические облигации</kwd><kwd>RTA–системы</kwd><kwd>ответственное инвестирование (ESG)</kwd><kwd>циркулярная экономика</kwd></kwd-group><kwd-group xml:lang="en"><kwd>financial innovations</kwd><kwd>financial instruments</kwd><kwd>Panda bonds</kwd><kwd>RTA systems</kwd><kwd>responsible investment (ESG)</kwd><kwd>circular economy</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Дзусова С.С. 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