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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">business</journal-id><journal-title-group><journal-title xml:lang="ru">Путеводитель предпринимателя</journal-title><trans-title-group xml:lang="en"><trans-title>Entrepreneur’s Guide</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2073-9885</issn><issn pub-type="epub">2687-136X</issn><publisher><publisher-name>JSC “Publishing Agency “Science and Education”</publisher-name></publisher></journal-meta><article-meta><article-id custom-type="elpub" pub-id-type="custom">business-1013</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>Статьи</subject></subj-group></article-categories><title-group><article-title>Возможности инновационного развития компании в строительстве бизнес-модели</article-title><trans-title-group xml:lang="en"><trans-title>Possibilities of innovative development of the company in business model construction</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Яхъяев</surname><given-names>М. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Yakhjyaev</surname><given-names>M. A.</given-names></name></name-alternatives><email xlink:type="simple">msagja@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Шакиртханов</surname><given-names>Б. Р.</given-names></name><name name-style="western" xml:lang="en"><surname>Shakirtkhanov</surname><given-names>B. R.</given-names></name></name-alternatives><email xlink:type="simple">indd2013@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Российская академия предпринимательства</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Russian academy of entrepreneurship</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2014</year></pub-date><pub-date pub-type="epub"><day>29</day><month>01</month><year>2020</year></pub-date><volume>0</volume><issue>22</issue><fpage>220</fpage><lpage>229</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Яхъяев М.А., Шакиртханов Б.Р., 2020</copyright-statement><copyright-year>2020</copyright-year><copyright-holder xml:lang="ru">Яхъяев М.А., Шакиртханов Б.Р.</copyright-holder><copyright-holder xml:lang="en">Yakhjyaev M.A., Shakirtkhanov B.R.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.pp-mag.ru/jour/article/view/1013">https://www.pp-mag.ru/jour/article/view/1013</self-uri><abstract><p>Инновации связаны с неопределенность и риском, поскольку эффект от их внедрения носит, как правило, долгосрочный характер и связан с большими финансовыми затратами. Однако именно процесс совершенствования заставляет компании во всем мире развиваться достигая глобальной цели и решая сложные задачи в построении собственной бизнес-модели.</p></abstract><trans-abstract xml:lang="en"><p>Innovations are connected about uncertainty and risk as the effect from their introduction has, as a rule, long-term character and is connected with bigfinancial expenses. However process of improvement forces the companies to develop around the world achieving the global objectives and solving complex problems in creation of own business model.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>бизнес-модель</kwd><kwd>инновации</kwd><kwd>продукт</kwd><kwd>потребители</kwd></kwd-group><kwd-group xml:lang="en"><kwd>business model</kwd><kwd>innovations</kwd><kwd>product</kwd><kwd>consumers</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Goldratt EM What is this thing called theory of constraints and how should it be implemented? - New York: North River Press Inc., 1990.</mixed-citation><mixed-citation xml:lang="en">Goldratt EM What is this thing called theory of constraints and how should it be implemented? - New York: North River Press Inc., 1990.</mixed-citation></citation-alternatives></ref><ref id="cit2"><label>2</label><citation-alternatives><mixed-citation xml:lang="ru">Moore G.A. 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